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Discover the 2nd Edition of Consumer Behaviour by Jim Blythe, available at Sriina. This comprehensive textbook delves into the conscious and unconscious decisions consumers make daily. With real-world case studies featuring global brands like Facebook, Apple, and Amazon Kindle, it bridges theory and practice effectively. Additional features include 'How to Impress Your Examiner' boxes, 'Consumer Behaviour in Action' sections, and resources for further reading, all designed to enhance critical thinking and employability skills. Purchase this essential resource online at an affordable price from Sriina and elevate your understanding of consumer behavior.