CRM SOFTWARE VS LEAD MANAGEMENT SOFTWARE – WHICH IS IN INDIA

It has been observed that most of the people get puzzled between CRM (Customer Relationship Management) software & LMS (Lead Management Software). But both software is different from one another. Customer relationship management is a strategy to organize the business relationship and interaction with potential and current customers. CRM software uses data analysis about the customer’s history with a company to boost business relationships with customers. The primary objective of the CRM system is to strengthen the bonds between the customer and the dealer. Lead Management Software (LMS) is used to manage the leads. Lead management is the process of capturing leads, tracking activities, qualifying them and giving them constant attention (nurturing) to make them sales-ready. This system is introduced to increase the efficiency of services/products. So here we are sharing the difference between CRM & Lead management software. And also let you know which one is best.