HOW TO MARKET YOUR BRAND IN PANDEMIC! - COMPUTER SERVICES IN INDIA

This global pandemic has affected every business in some way or another. There is a pertinent second order effect in the market. This puts a definite question to brands that how they see this, as a threat or an opportunity? Covid 19 posed a challenge to both buyers and consumers, and now brands have to manage how demand meets supply. The pandemic has affected consumer psychology, and there is a major shift in their buying behavior and media consumption. The change in expenditure pattern of consumers has led to the change in the expenditure pattern of brands also. Consumers have increased spending more on essentials like health, hygiene and grocery products. Planned investment or expenditure has been put on hold as they are prioritizing to cut cost. They have become picky and evaluative. Due to this move, brands now have to transform themselves and adapt to the situation accordingly. source: https://www.anagrammedia.tech//how-to-market-your-brand-in-pandemic.php