HOW TO PLAN YOUR BRAND’S VIDEO STRATEGY? - CREATIVE IN INDIA

Today, brands can no longer get by using just written content and images. To interest and engage consumers, it is important to include live streaming, interactive 360 videos, augmented reality, and more Video is the most important piece of the modern marketing mix. After all, it’s how people today are spending their time: watching online video content. 80% of businesses use video as a marketing tool and 8 in 10 people have been convinced to buy a product or service by watching a brand’s video. How to plan your brand’s video strategy? Your video marketing strategy will ultimately be what guides you - your budget, your timelines, your production processes, your conversion metrics, and more. At Orange Videos, we suggest an easy framework to begin the thought process. 1) Begin with your video goals. 2) Identify your target audience. 3) Figure out the story you want to tell. 4) Be creative. 5) Create a timeline. 6) Maintain a realistic budget. Let’s look at each one of these in detail. What is the goal? A typical marketing funnel has 5 stages and videos can be used in each of these stages. However, you need to develop your video content strategy to specifically target your customer in each of these stages. The goals you set for your video marketing should consider where your audience falls in the funnel. Videos can be used for brand awareness at the top of the funnel, for providing use cases and social proof in the middle and to demonstrate product working at the bottom of the funnel. Who is your target audience? All successful marketing campaigns start with the same question – who are you targeting? It then follows what kind of content will resonate with them and where (channels) that they are most likely to be on. To know more: https://www.orangevideos.in/video-strategy