MARKET RESEACH COMPANY IN CHENNAI

There is reason to believe that Mixed Mode research will become increasingly popular and considered good practice. In the spirit of future-proofing research studies, this paper outlines;
• Why now is the time to embrace Mixed Mode
• Benefits and best practices
• ARS ’ “Contactless” Mixed Mode approach
• Examples of studies that have successfully made this methodological transition.
For an introduction to Mixed Mode research, you may find it useful to refer to our previous paper, published in June 2020.
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