Automation

Automation Engineer Want in Maintenance Department Job Description Responsibilities Create and design automation solutions for analytical instruments and furnaces. Develop and apply control algorithms for processes that are automated. PLC (Programmable Logic Controller) programming and other control system programming; designing mechanical, software, and electrical components to support automation systems. Set up and program the Human Machine Interface (HMI) to facilitate communication between users and automation systems. Create and manage Supervisory Control and Data Acquisition (SCADA) systems to oversee and manage production procedures. Integrate automation systems with machinery and processes already in place for manufacturing. Assure smooth connection between various equipment and control systems. Work together with teams from other departments to develop integrated system solutions. Verify and test automation systems to make sure they are reliable and functional. Use troubleshooting and simulations to find and fix problems. Verify the system's performance by comparing it to the design standards and client demands. Role: Automation Engineer - Maintenance Experience: 4 to 8 yrs Qualification: Diploma / B.E in ECE or Related Salary: From 25K per month Job Type: Full Time, Permanent Job Location: Chennai 25 Batch can also Apply for this Position Warm Regards, HR - Preetha 63855 80670 [email protected]

Automation Testing Experts Wanted Be Part of a Growing Team Job Description Your Impact: We are seeking a skilled and detail-oriented Automation Testing Engineer to join our quality assurance team. The Automation Testing Engineer will be responsible for designing, developing, and executing automated test scripts to ensure the quality and reliability of our software applications. This role requires a strong understanding of automation testing frameworks, programming languages, and software testing methodologies. Key Responsibilities: Design, develop, and maintain automated test scripts and frameworks. Execute automated test suites and analyze test results. Identify and report software defects and track them to resolution. Collaborate with developers and QA engineers to ensure testability of software. Integrate automated tests into CI/CD pipelines. Troubleshoot and resolve automation issues. What you Need: Proven experience as an Automation Test Engineer. Proficiency in at least one programming language (e.g., Java, Python, C#). Experience with automation testing tools and frameworks (e.g., Selenium, Appium, Cypress, JUnit, TestNG, PyTest). Strong understanding of software testing methodologies (e.g., Agile, Waterfall). Experience with version control systems (e.g., Git). Educational Qualification: Any Degree related to IT Experience: 2 to 5 yrs Salary: Based on Company Norms Join Us and Make a Difference Warm Regards, HR - Preetha 63855 80670 [email protected]

Automation and Manual tester needed with 5 years of experience Job Description: Dear Job Seekers we have an immediate opening for the Role of a Software tester who is specialized in both the Manual and Automation Testing. interested candidates can call the HR for the Further Details. Key Skills: Proven experience in software testing, specifically in migration testing or data validation. Strong understanding of software QA methodologies, test plans, and test case development. Proficiency in data analysis and validation techniques, including SQL queries and data comparison tools. Experience with test automation tools like Selenium and frameworks (BDD Cucumber, TestNG, data driven, Hybrid etc.,) Familiarity with migration processes data mapping. Bug Tracking tool knowledge is an additional advantage (Eg: JIRA) Knowledge of database concepts and experience with SQL-based database systems. Strong analytical and problem-solving skills with attention to detail. Excellent verbal and written communication skills to effectively collaborate with cross-functional teams. Ability to work in a fast-paced environment and manage multiple priorities effectively. Familiarity with Agile development methodologies is a plus. Experience in testing enterprise software applications is preferred Qualification: Any Bachelor/ Masters Degree Job Type: Full-time, Permanent Job Pay: Based on previous Work Experience Schedule: Day shift Experience: 5+ Years of Experience in Manual and Automation Testing. Location: Mount Road. Warm Regards From, HR- 63855 and 80670

Automation Training in Noida Find industrial automation courses, classes, institutes in Noida? So Visit GC Reddy Classes Institute in Noida. We Offer the best Industrial automation Training Courses & Classes. Address: Digital Go Market, 4th Floor, B- 74, Sector- 2, Near Noida Sector- 15 Metro Station, Noida- 201301 Phone: (+91) 9871536682, show contact info Email: show contact info Visit: https://www.gcreddyclasses.com/

Automation Executive Assembly Mechanical jobs at chennai 2024 Company Profile: Automation, Special Purpose Machines Location: Chennai Job Position: Assembly Job Summary: The Automation Executive is responsible for assembling mechanical components and systems according to engineering drawings and specifications, ensuring high-quality standards and efficiency. Key Responsibilities: Assemble components per engineering drawings. Inspect products for quality and address defects. Use and maintain hand and power tools. Collaborate with team members for workflow efficiency. Troubleshoot and resolve mechanical issues. Adhere to safety protocols and report hazards. Participate in process improvement initiatives. Qualifications: ITI/Diploma/BE in Mechanical Engineering. (0-3) years of mechanical assembly experience. Strong mechanical aptitude and tool experience. Attention to detail and quality focus. Good communication and teamwork skills. Benefits: Benefits: Best in the Industry Job Type: Full-time Pay: 15k to 20k per month Work Location: In person Regards, Nedhra -HR 89251 and 14937

Automation Tester Jobs for freshers 23 to 24 Job Description Responsibilities: Expertise in writing and carrying out test cases, scripts, and plans. Working knowledge of different testing methodologies, such as usability, functional, integration, and regression testing. Experience with automated and manual testing tools like Lambda Test, Appium, and Selenium. A basic understanding of scripting for test automation and programming languages (such as Python and Java) is advantageous. Strong attention to detail, analytical, and problem-solving abilities. Experience: 0 to 1 year Qualification: B.E/ B.Tech in any Streams Salary: From 15K per month Location: Chennai Job Type: Full Time, Permanent Job Immediate Joiners are mostly Preferred 24 Batch Candidates can also apply for this post Interested Candidates please Contact the Hr for Further Details, HR - 63855 and 80670 [email protected]

Automation Engineer jobs in maintenance Department Job Description Responsibilities integration into the manufacturing process Finding the essential technical details for the direct and indirect manufacturing processes, then creating an automated or optimized solution Assembling process planning and facilitation, layout design, and assembly line qualification and operation collaborating as a team to redesign the future smart factory's architecture using the materials or data that will be used and the operational procedure establishing and overseeing testing procedures, approval standards, and external provider selections; assessing innovative process technologies to increase efficiency, quality, and cost savings; Experience: 1 to 3 yrs Salary: From 18K per month negotiable based on work experience Location: Chennai Qualification: Diploma/ B.E/ B.Tech in Mechanical or EEE or ECE Job Type: Full Time, Permanent Job With Regards, HR - 63855 80670

Automation Testing Experts Wanted Be Part of Team Job Description Educational Qualification: Any Degree related to IT Experience: 2 to 5 yrs Salary: Based on Company Norms Join Us and Make a Difference Warm Regards, HR - Preetha 63855 80670 [email protected]

Business Automation Services and Solutions Automate Your Operations and Processes to Reduce Expenses and Achieve Efficiency Nowadays businesses are getting more and more fervent to adopt Automation as a outcome-driven solution to tackle growing up operational costs and incompetency. They are absolutely right on their way. Automation is offers them high capability and productivity on internal and customer-facing processes. At Anadi, we offer world-class, tailor-made automation services and solutions for leading enterprises that help them to solve their continuing operational challenges. Our services help to accomplish an optimum cut in costs and time, so becoming more competitive and achieving quicker growth is truly possible. Software & application is considered to be essential by enterprises everywhere throughout the world. It is one such action that approves the performance, functionality, quality & other important aspects of software. But, with the ever regularly expanding and included functionality, task is turning laborious, inefficient & costly day-by-day. To keep away from such issues, Businesses are immediately switching to automation, which automates necessary tasks & functions in detail to increase their quality & effectiveness. Benefits of automation services are: • Saves time & expenses. • Increases the effectiveness, efficiency & test coverage of your product. • Minimizes manual interventions. • Achieves consistent & accurate results. • Reduces time of development due to improved automation. Prominent Automation Services Provider Company Being a leading automation services provider company, we deliver superior automation services for various software & application automation projects. We use the best automation frameworks & tools, which allow us to provide our clients high quality services. We are having dedicated & hardworking team of automation experts having sound knowledge and good experience around 5+ years in the automation field with the wide range of Industries and Applications. Our team develop automation strategies that easily integrate with various tools and keeps release cycles on time & budget. We, at anadi, specialize in automation, which can assist your project at any stage. From automating regression sets to designing new test cases & executing automated scripts for immediate results, we ensure the quality & effectiveness of the whole process. Future of Industrial Automation: Industrial Automation is moving towards extraordinary productivity spurred by superior energy efficiency, rigorous safety standards, and better design. Instrumentation and controls have always been a source of latest products like amplifiers, displays, control elements etc. Automation has been utilizing everywhere nowadays. DCS, PLC, SCADA, CNC, Process Instruments etc. have made automation more reliable and powerful. Anadi Automation as among best automation services provider companies in nashik fulfils the quality requirements offer complete Turnkey Solutions in Automation. We always trying to improve and evolve our repairing skills by attaining national and international intervallic seminars for the upcoming and most upgraded techniques. Quality assurance is therefore our priority‚ which means the following: • A large scale quality assurance system. • Quality controls from the beginning production phase onwards. • An indoor company quality assurance system • The constant raising of employee qualifications by providing training. Call Us Today at show contact info / show contact info And See What Anadi Automation Can Accomplish For You! Website: https://www.anadiautomation.com/services

QA Automation Engineer Job Description/Responsibilities: Collaborate with the existing QA members to set automation standards and best practices within the Orion team Identify opportunities and drive the implementation of automation to improve service health, manageability, and reliability Qualification: BE/ME/MCA from a reputed institute with 5+ Years in IT Experience. Salary: 35k(negotiable based on experience) Must Have Skills: Min. 5+ years of proven experience in Quality Assurance and Automation. Experience with developing and implementing Testing Automation Frameworks Experienced with both UI and API based testing automation Experienced with automation strategies for unit testing Experienced with CI/CD pipeline automation Experienced with Selenium, Tosca, Postman, and other open-source automation tools Experienced with Performance Testing tools like Load Runner and J Meter Software Engineering Experience. Agile and Scrum experience. Good to have skills: Ability to organize, prioritize work, meet deadlines, and work independently Ability to handle multiple projects and activities in a timely, organized manner Ability to recognize design and usage patterns and adapt designs accordingly. Requires strong oral and written communication skills Must be a creative problem solver, flexible, proactive, and work in a fast paced, ever-changing environment Ability to facilitate meetings and action plans Must be a strong team player Experienced with test driven development Regression test management Mentoring members into analyzing application features, designing test scenarios/test cases that cover end-end functional testing, executing tests, defect logging and tracking to closure and preparing test summary reports. [email protected] HR Madhu 95005and74819

Why You Need To Invest In Industrial Automation Companies So Important? In the mainframe computing environment, the various software needs to perform essential functions have constantly represented a challenging operations management problem. Initial solutions relied on numerous human operators, whose salaries became a major portion of the IT budget. Operations became a monster that had to be fed continually. Entire administrative structures were made to help it. This bureaucracy, and therefore the idea of people, led to a framework that was at risk of errors- leading to more expense and complexity. Things were out of control and something must be finished. The appropriate solution turned out to be using the pc to manage and control itself. Anadi Automation as among best automation companies in nashik fulfils the quality requirements. We always trying to improve and evolve our repairing skills by attaining national and international intervallic seminars for the upcoming and most upgraded techniques. Quality assurance is therefore our priority‚ which means the following: • A large scale quality assurance system. • Quality controls from the beginning production phase onwards. • An indoor company quality assurance system • The constant raising of employee qualifications by providing training Anadi Automation is an automation services provider company in nashik, mainly works on DCS, PLC & SCADA, CNC, HMI, Classic Automation LLC System and has expertise on VFD's, Servo system & Motion Controller. Also provides solution on Siemens, Allen Bradly, Delta, Omron, ABB etc. Anadi Automation – Best Automation Companies In Nashik Offers You Peace Of Mind. Call Us Today at show contact info / show contact info And See What Anadi Automation Can Accomplish For You! Website: https://www.anadiautomation.com/

Bharat Book Bureau Provides the Trending Market Research Report on “Automation in Biopharma Market Opportunities and Forecast to 2027“ under Services Market Research Report Category. The report offers a collection of superior Industry research, Industry analysis, competitive intelligence and Industry reports. Summary Automation in Biopharma report provides a comprehensive analysis of current global Automation in Biopharma market based on segmented types and downstream applications. Major product development trends are discussed under major downstream segment scenario.This report also focuses on major driving factors and inhibitors that affect the market and competitive landscape. Global and regional leading players in the Automation in Biopharma industry are profiled in a detailed way, with sales data and market share info. This report also includes global and regional market size and forecast, drill-down to top 20 economies. According to this survey, the global Automation in Biopharma market is estimated to have reached $ million in 2020, and projected to grow at a CAGR of % to $ million by 2027. Covid-19 pandemic has impacted the supply and demand status for many industries along the supply chain. Global Automation in Biopharma Market Status and Forecast 2021-2027 report makes a brilliant attempt to unveil key opportunities available in the global Automation in Biopharma market under the covid-19 impact to help readers in achieving a better market position. No matter the client is industry insider, potential entrant or investor, the report will provide useful data and information. The Global Automation in Biopharma Market has been exhibited in detail in the following chapters Chapter 1 displays the basic product introduction and market overview. Chapter 2 provides the competition landscape of global Automation in Biopharma industry. Chapter 3 provides the market analysis by type and by region Chapter 4 provides the market analysis by application and by region Chapter 5-10 presents regional and country market size and forecast, under the context of market drivers and inhibitors analysis. Chapter 11 analyses the supply chain, including process chart introduction, upstream key raw material and cost analysis, distributor and downstream buyer analysis. Chapter 12 provides the market forecast by type and by application Chapter 13 provides the market forecast by region Chapter 14 profies global leading players with their revenue, market share, profit margin, major product portfolio and SWOT analysis. Chapter 15 conclusions Segmented by Type Solution Software Segmented by Application Large Pharmaceutical Factory Small and Medium-sized Pharmaceutical Factory Biopharmaceutical Laboratory Other Segmented by Country North America United States Canada Mexico Europe Germany France UK Italy Russia Spain Asia Pacific China Japan Korea Southeast Asia India Australasia Central & South America Brazil Argentina Colombia Middle East & Africa Iran Israel Turkey South Africa Saudi Arabia Key manufacturers included in this survey Cytiva Schneider Electric ABB Sartorius Siemens Rockwell Zenith (Cognizant) Honeywell Werum Emerson COPA-DATA GmbH Yokogawa Mitsubishi Electric Browse our full report with Table of Content: https://www.bharatbook.com/report/991725/automation-in-biopharma-market-opportunities-and-forecast-to About Bharat Book Bureau: Bharat Book is Your One-Stop-Shop with an exhaustive coverage of 15,00,000 reports and insights that includes latest Industry Study, Industry Trends & Analysis, Forecasts Customized Intelligence, Newsletters and Online Databases. Overall a comprehensive coverage of major industries with a further segmentation of 100+ subsectors.

QA Automation Engineer Job Description/Responsibilities: Collaborate with the existing QA members to set automation standards and best practices within the Orion team Identify opportunities and drive the implementation of automation to improve service health, manageability, and reliability Qualification: BE/ME/MCA from a reputed institute with 5+ Years in IT Experience. Salary: 35k(negotiable based on experience) Must Have Skills: Min. 5+ years of proven experience in Quality Assurance and Automation. Experience with developing and implementing Testing Automation Frameworks Experienced with both UI and API based testing automation Experienced with automation strategies for unit testing Experienced with CI/CD pipeline automation Experienced with Selenium, Tosca, Postman, and other open-source automation tools Experienced with test driven development Regression test management Mentoring members into analyzing application features, designing test scenarios/test cases that cover end-end functional testing, executing tests, defect logging and tracking to closure and preparing test summary reports. [email protected] HR Madhu 95005and74819

QA Automation Engineer 5+ Years in IT Experience. Salary: 35k(negotiable based on experience) Must Have Skills: Min. 5+ years of proven experience in Quality Assurance and Automation. Experience with developing and implementing Testing Automation Frameworks Experienced with both UI and API based testing automation Experienced with automation strategies for unit testing Experienced with CI/CD pipeline automation Experienced with Selenium, Tosca, Postman, and other open-source automation tools Experienced with Performance Testing tools like Load Runner and J Meter Software Engineering Experience. Agile and Scrum experience. Requires strong oral and written communication skills Must be a creative problem solver, flexible, proactive, and work in a fast paced, ever-changing environment Ability to facilitate meetings and action plans Must be a strong team player Experienced with test driven development Regression test management [email protected] HR Madhu 95005and74819

Telerik: Should be an experienced Automation test professional. Mandatory Experience into Telerik Test studio Automation experience on any of the tools like Selenium/Coded UI/ C# Automated tools is mandatory. Experience in Telerik tool. Good Database knowledge,experienced with Microsoft TFS, MTM or QC, Bugzilla and should work in Agile Development environment. Domain Knowledge in Job portal, e-Learning, e-Commerce, Energy Expertise in tracking Bug report using bug tracking tool Bugzilla, JIRA (v4.4.5),Team Foundation Server(TFS 2010,2012) Experience in Quality Centre / MTM for Test Cases and for Defect Tracking for all the projects. Knowledge in Test Plan, Test Summary Documents, RTM. Exposure in Automation tools QTP, Renorex, Telerik Test Studio Hands on Experience in Telerik Test Studio automation test tool using.Net, Ajax, Sliver light, Kendo UI Controls. Extensive working experience in mobile application testing for Android, Windows (Mobile BlackBerry,IOS Strong analytical skills, excellent written and communication abilities. Required Experience: 3years to 5 years Skills: ajax,ui,agile,c#,server,.net,bug,hands on

Mandatory Experience into Telerik Test studio Automation experience on any of the tools like Selenium/Coded UI/ C# Automated tools is mandatory. Experience in Telerik tool. Good Database knowledge,experienced with Microsoft TFS, MTM or QC, Bugzilla and should work in Agile Development environment. Domain Knowledge in Job portal, e-Learning, e-Commerce, Energy Expertise in tracking Bug report using bug tracking tool Bugzilla, JIRA (v4.4.5),Team Foundation Server(TFS 2010,2012) Experience in Quality Centre / MTM for Test Cases and for Defect Tracking for all the projects. Knowledge in Test Plan, Test Summary Documents, RTM. Exposure in Automation tools QTP, Renorex, Telerik Test Studio Hands on Experience in Telerik Test Studio automation test tool using.Net, Ajax, Sliver light, Kendo UI Controls. Extensive working experience in mobile application testing for Android, Windows (Mobile BlackBerry,IOS Strong analytical skills, excellent written and communication abilities. Required Experience: 3years to 5 years Skills: ajax,ui,agile,c#,server,.net,bug,hands on

Mandatory Experience into Telerik Test studio Automation experience on any of the tools like Selenium/Coded UI/ C# Automated tools is mandatory. Experience in Telerik tool. Good Database knowledge,experienced with Microsoft TFS, MTM or QC, Bugzilla and should work in Agile Development environment. Domain Knowledge in Job portal, e-Learning, e-Commerce, Energy Expertise in tracking Bug report using bug tracking tool Bugzilla, JIRA (v4.4.5),Team Foundation Server(TFS 2010,2012) Experience in Quality Centre / MTM for Test Cases and for Defect Tracking for all the projects. Knowledge in Test Plan, Test Summary Documents, RTM. Exposure in Automation tools QTP, Renorex, Telerik Test Studio Hands on Experience in Telerik Test Studio automation test tool using.Net, Ajax, Sliver light, Kendo UI Controls. Extensive working experience in mobile application testing for Android, Windows (Mobile BlackBerry,IOS Strong analytical skills, excellent written and communication abilities.

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AutomationTraining4u is an online training and consultancy group. AutomationTraining4u is one of the Best Automation Online Training Courses providers which gives classes that have a real-time learning experience that includes both on-demand IT and non-IT courses and certifications for training. We provide inspirational, descriptive & attractive training videos for all the courses. We currently serve educational institutions, professionals, corporate clients & students at a global level. There are thousands of online institutes across the globe, but we are the ones that have the highest completion rate in the organization. To become the largest online learning management system for enduring education in partnership with corporate and academic. To form an alternate platform for students to complete courses by attending live online courses with our experts in selected fields which helps to enhance their skills in education and built their careers to the next level. AutomationTraining4u is one of the Top Automation Training Courses providers, it helps students to work in real-life situations in the IT & non-IT world and acknowledge them to handle live projects based on any of the selective use cases. Online classes will involve theories and practicals. This would help students to face all real-time examples & enhance both IT and non-IT skills and boost their confidence. Trainers are available all 24 * 7 for guidance and support. Our team helps students with any technical and non-technical queries which are encountered during the course of training. Being a member of our society, one can get lifetime access to our Learning Management System (LMS). Videos and training materials can be easily accessed from the LMS.

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Location: Gurgaon - Delhi/NCR Industry: IT-Software / Software Services Job Role: Testing Engineer Annual Salary: Negotiable Experience Required: 4-7 Years Job Description: https://www.universejobs.com/jobs/detail/automation-test-engineer-334252

Automation Testing is a method of software testing to test and match the actual result of application or software with the expected results without any human effort. If you want to know more regarding what is Automation Testing and pursue a solid career, walk into Agile Academy. Agile Academy is the Best Automation Testing Training Institute in Ahmedabad. Here you will get complete details of Automation Testing Training Course which is uniquely designed and has outstanding coverage of topics offered by real-world software testers of Agile Infoways. In our Automation Training Course, the students will be trained on Live Projects like how to find unique bugs, etc. And after completing Automation Testing Training, you will be provided 100% Job Placement with Course Completion Certificate. Agile Academy has excellent lab facilities and infrastructure for both practical and theory sessions. Our Automation Testing Training in Ahmedabad Course Fees is low as compared to other institutes. If you are still confused, then visit once at our training center and attend a Free Demo Class before you start your training. For any Inquiry, you can call us at show contact info or drop a mail at: show contact info or visit our site: http://www.agileacademy.co.in/software-testing-training-in-ahmedabad/

Automation Low Cost Automation in Manufacturing Consulting Services is a technology that creates some degree of low-cost automation services around the existing equipment, tool, methods, and people, using mostly standard components available in the market. The history of industrial automation started in the mid 20th century with the vision to have fully automated factories. The current industry without low-cost automation services can be very hard to survive in the industry.

Automation and Manual tester needed with 5 years of experience Job Description: Dear Job Seekers we have an immediate opening for the Role of a Software tester who is specialized in both the Manual and Automation Testing. interested candidates can call the HR for the Further Details. Key Skills: Proven experience in software testing, specifically in migration testing or data validation. Strong understanding of software QA methodologies, test plans, and test case development. Proficiency in data analysis and validation techniques, including SQL queries and data comparison tools. Experience with test automation tools like Selenium and frameworks (BDD Cucumber, TestNG, data driven, Hybrid etc.,) Familiarity with migration processes data mapping. Bug Tracking tool knowledge is an additional advantage (Eg: JIRA) Knowledge of database concepts and experience with SQL-based database systems. Strong analytical and problem-solving skills with attention to detail. Excellent verbal and written communication skills to effectively collaborate with cross-functional teams. Ability to work in a fast-paced environment and manage multiple priorities effectively. Familiarity with Agile development methodologies is a plus. Experience in testing enterprise software applications is preferred Qualification: Any Bachelor/ Masters Degree Job Type: Full-time, Permanent Job Pay: Based on previous Work Experience Schedule: Day shift Experience: 5+ Years of Experience in Manual and Automation Testing. Location: Mount Road. Warm Regards From, Madhu-HR HR- 95005$74819

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Automation and Robotics services offered by Vee Technologies assist businesses with customized intelligent process automation solutions that help to transform their workforce, improve their process efficiency and boost their bottom-line. Visit: https://www.veetechnologies.com/services/it-services/robotic-process-automation.htm For more Info - show contact info #roboticprocessanimation #business #ITservices #rpa

Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.