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Today, to succeed in the market every company needs to plan along with understanding the latest technologies. There has been a lot of talking about Chatbots, every time you read any business article online or receive a marketing email, it all revolves around chatbot technology. But why all hype? Let us know what chatbot is.

Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

As we enter into a new decade, the focus is on increased customer retention through improvements to the customer experience. Success will come to businesses that provide not only a meaningful but relevant experience that meets or exceeds the expectations of their customers. As the abilities of digital technologies develop, customers, have started to expect new standards of excellence, performance, and pretty much about everything in between. In today’s digital world, exciting new technologies like virtual reality, big data, live video connectivity, cloud computing, and intelligent chatbots are redefining the way in which companies connect with their customers. Staying on top of these developments and trends will involve mastering these new innovations and utilizing them to communicate, engage, and promote in innovative ways. Those businesses that are willing to adopt creativity offered by technology and go beyond the ‘norm’ will stand out from competitors and provide their customers with richer customer experience. Artificial intelligence As per the Research presented by Gartner, customers will manage 85% of their relationship to the company without interacting with any human, by the end of the year 2020. Presently we are seeing many of the technological advances available to contact centres come down to how you choose to implement artificial intelligence and robotic automation. These applications reduce costs and increase the productivity of agents by automating common and repetitive tasks. Customers are empowered to quickly and easily solve their own transactional issues; however, it is important that the use of artificial intelligence be transparent to them as part of establishing credibility and trust. Chatbots AI-powered chatbots are one way to automate simple tasks. Successful chatbots are constantly fed by powerful datasets that collate huge amounts of data taken from various company-wide systems. The stock of answers of a chatbot is only as good as its store of prior customer interactions, common questions and their answers, and documentation of successful problems resolutions. Nevertheless, CCW recently found that implementing automated engagement tools like chatbots and voicebots are among the top priorities of a business. 26546 Mambrino, Mission Viejo, California 92691, USA. https://www.martechcube.com

Smart 5 Solutions is one of the leading digital marketing agency in Bhubaneswar, India. Hire us for creative website design, web application development, Bulk SMS, Bulk Email, SEO, SMO, Chatbot, Reseller Bulk SMS, digital marketing services, and online live Class software at the best price. For more information contact https://smart5solutions.com/about-us

Smart 5 Solutions, India’s top Digital Marketing and SEO Agency offering affordable internet marketing services such as SEO, SMO, Digital Marketing, Web Design and Development, Web Hosting, Logo Design, ChatBot, Bulk SMS, Reseller Bulk SMS, and Email marketing solution to improve business growth and revenue. Also provides Virtual Classroom Software for online live classes. For more info visit https://smart5solutions.com/services

Pingbix is a leading solution providers through different channels like SMS, Voice, Email and Whatsapp business and we helps to engage customers to your business through Marketing Automation, Chatbot and live chat. Job details Company name Pingbix Position type Undefined

Features you should look for when choosing an eLearning app: 1) Have a separate panel for Administrators, Teachers and Students. 2) Authentication and Authorization: Authentication verifies the identity of a user or service whereas Authorization determines the access rights to the resources. 3) Content Management and delivery: Allows learners to choose their courses and learning paths according to their preference with provision to switch between the courses. The teachers may require managing contents while creating/updating the course. Thus, there is a need to have a proper functionality for file storage, access to resources, sharing the resources etc., Make sure that you infuse micro-learning feature in your eLearning app. 4) Role Management: Training pattern based on the roles and designations of employees in the company with access control features. Every organization has different learning requirement and different group of learners and creating a generalized program will not meet the purpose. Hence, personalization is essential to create organized and specific learning paths. 5) Intuitive User Interface and Dashboard: Enhance Learner interaction and providing summary and analytics on dashboard, and keep track on events on a daily basis. These types of apps makes learning easier and provides various options on podcasts, smart watches, smart phones, tablets etc., 6) Provision to upload contents: Various documents formats like PowerPoint slides, pdf guides, charts and graphs, podcasts, slideshare, infographics, ebooks etc can be uploaded into the system. It is the duty of the teacher to create and update the course, provide quality and effective online assessments, quizzes, online exams, certifications etc. The students have to upload and submit their coursework assignments within the specified time. 7) Multimedia and Game based Learning: Studies have shown that, games help students learn quickly and retain information longer. Multimedia and game based learning can be an effective way to engage students in your course. Use images, videos, infographics etc to supplement your lessons. AR/VR can be used for gamification and creating unique opportunities for the learners where they develop the right skill set in a virtual environment. Gamification options like leaderboards, ranks, puzzles does help boost learner motivation. 8) Push Notifications: Push notifications are effective remainders to students and teachers where messages are sent periodically on happening of a specific event such as student absenteeism, fees payment, remainder of a new course, assignment, exams etc 9) Query Resolution: Trainees can discuss about course contents, participate in discussions, raise queries and receive solution from the teachers. 10 Mobile Apps: User friendly mobile Apps that support push notification, content sharing, and communication, to deliver eLearning seamlessly. 11. Conduct Live Webinar Sessions: Conduct webinars using Zoom and engage with your learners using polls and other interactive mediums. 12. Tracking and Reporting: Automated customized reporting helps track and monitor learners activities with regard to assignments, attendance, results, certifications etc., 13) Ecommerce: helps to sell your course material online by providing payment support online by integrated with payment gateways using dedicated API’s. 14) Security: Maintain data integrity and security with SSL and dedicated firewalls. 15) AI and Machine learning for chatbots and content personalization: AI driven personalization creates a customized learning environment for the learners. They allow students to leverage the content and features based on their preference. Students can use a personalized dashboard with recommendations to pursue further courses to continue the learning experience. Machine Learning for chats creates the ability to drive human to human conversations, as the chatbot application is able to learn from the algorithms and the dataset provided by the system and interact with learners, and improve the interactive learning strategy with intuitive content delivery for better learning experience. 16) IoT and Wearable devices: Smartphones, tablets, smart watch, VR headsets can be integrated with eLearning application to create a comprehensive learning experience. With the help of IoT, we can shift beyond the limitations of a mobile application and enhance the learning process. 17) Cloud based LMS (Software-as-a-service (SaaS) LMS): LMS is designed to provide eLearning and enhance efficiency and productivity in training. Its simple interfaces help to create, manage, deliver and track courses online and support a range of features and integration abilities. Reviews performance and gain insight of your training impact with dashboard and reports. Gather feedback from learners, track and manage training completion and access various reports etc., LMS may also be integrated with built in authoring tools which can assist in the teaching process. 18) Social Media integration: Integrating social media tools in your LMS helps in increasing interaction among the learners which can act as a good medium for peer-to-peer discussions and resolving doubts. The above features make eLearning applications a lucrative business opportunity. Corporate would like to induct all the fresh employees as quick as possible and be familiar with all the work processes. Also, upskilling the existing employees with new skills helps improve overall productive and enhance their skillset. It is difficult to provide training to each and every employee through classroom training. This is where online Course Management System on LMS platform comes in handy. Hence, using a corporate eLearning platform for compliance training helps the learner equip with necessary skills and boost their career and business advancement. Finally, if you would like your eLearning application to stand out and offer value to your learners, keep the above features in mind before you create your application. URL: https://www.edujournal.com/must-have-features-of-elearning-apps/