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META Email & Fax Microsoft Dynamics 365 Business Central Add-On by MetaOption LLC, allows the user to create and send customized Emails, PDFs and Faxes automatically from your Microsoft Dynamics 365 Business Central.

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Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

SERVICENOW ADMIN AND DEVELOPMENT During this 3-day interactive training course you will implement various system administration functions in your own instance, which is a safe sandbox to perform fundamental administration and configuration tasks: • Perform core configuration tasks. • Work with UI Policies, Data Policies, UI Actions, Business Rules and Client Scripts. • Use the Mobile Platform. • Activate Plugins. • Add users, groups, and roles. • Manage data with Tables, the CMDB, Import Sets, and Update Sets. • Work with two key Process Applications: Knowledge Base and Service Catalog. • Create Workflow activities and approvals. • Configure Alerts and Notifications. • View Upgrade History and Status. • Control System Access and Data Security. • Create Baseline Performance Metrics. • Run Reports, configure SLAs, and perform Instance Branding and Customization. • Integrate social IT elements and learn best practices. We weave a scenario throughout our course to present real world, relevant lab exercises. The 3-day class features lecture and group discussions, as well extensive hands-on practice and reinforcement delivered in a wide variety of labs, tech talks, and a comprehensive case study. Click here to view the entire course outline. Who Should Attend This course is designed for new ServiceNow System Administrators, those who are 0-3 months into a new deployment. Prerequisites The Foundations online learning course has six modules which introduce the ServiceNow platform and interface, where you explore what you can do on the platform. Class Schedule (includes 1 hour lunch break)- 3 days. Service now Advanced Administration Are you administering a ServiceNow system and need to fine-tune features based on your organization's needs? Want to learn how to automate more of your company processes? This two-day course provides hands-on practice for implementing new workflows and changing system settings. Best Practices around a core set of ServiceNow applications are detailed and applied to course work. Starting with a Requirements document, students implement workflows and system enhancements to a ServiceNow system that has been in production for approximately 6-12 months. A compelling story is woven throughout the course content and lab work to help students learn to: • Capture class work in update sets to understand their purpose and movement. • Implement new workflows that use a variety of activities to understand how records are generated from workflows. • Coordinate Service Catalog options, including two-step checkout, cart controls, and variables. • Create and link Content Management System (CMS) content blocks and pages to present a menu of services to ServiceNow users. • Use a database view and trend data to do reporting. Field color assignment and security controls are discussed in relation to reporting. • Implement a Web Services integration and learn about the possible data paths into ServiceNow. • Set system controls that direct the right data to the right users at the right time. • Investigate performance issues, learn troubleshooting tools, and use system logs to find issues. Who should attend: This course is designed for ServiceNow administrators and consultants who maintain ServiceNow systems that have been in production for approximately 6-12 months and successfully passed the System Administration certification. Prerequisites • Certified System Administrator • Students should work all of the exercises and labs from lessons 1 – 8 of CodeAcademy's JavaScript course. • scripting in ServiceNow is highly recommended Course Details: • 2 day, Onsite Instructor Led training course Scripting in Service Now Need to take advantage of the extensibility of ServiceNow? Want to add new functionality or modify the baseline behavior of your instance? If so, attend Scripting in ServiceNow to learn how to use our JavaScript API. This class begins with client side scripting and transitions to server side scripting. You will write, test, and debug scripts using real-world, relevant lab exercises. The class features lecture and discussion as well extensive hands-on practice and reinforcement delivered in a wide variety of lab activities. During this interactive training course you will perform scripting functions in your own instance. This will provide a safe sandbox for practicing and becoming comfortable with both client side and server side scripting, including UI policies, business rules, and best practices. The course content and lab work help students learn to: • Determine when it is appropriate to script • Configure a ServiceNow instance for Scripting • Write, test, and debug client side scripts o Client Scripts o UI Policies o UI Scripts • Write, test, and debug server side scrip o Business Rules o UI Actions o Script Actions o Workflow Scripts o Scheduled Jobs o Develop Scripting best practices o Write, test, and debug Script Includes o On Demand Functions o Server side o Client/Server • Manage Events Who should attend? Experienced ServiceNow System Administrators wishing to extend the functionality of their instance. We recommend that you have a minimum of 3-6 months of experience with the ServiceNow platform and have attended the System Administration course. System Administration certification is preferred. Prerequisites Ability to write, test, and debug JavaScript. Course Details: 3 day, Onsite Instructor Led training course. SERVICE NOW ONLINE TRAINING COURSE CONTENT: 1) INTRODUCTION TO SERVICENOW TRAINING • Introduction to service now instances & Process • SNC Navigations • SNC Applications and Modules • Forms, Lists and Tables 2) BASIC FORMS AND LIST MODIFICATIONS AND ADMINISTRATION • Personalizing Forms • Creating new sections in forms • Personalizing Lists and List controls • Introduction to Different types of Fields • Dependent choice field creation 3) CONFIGURING USERS AND GROUPS AND ADMINISTRATION • Users • Groups • Roles • Roles tagging to users and groups 4) TABLES & COLUMNSAND ADMINISTRATION • Introduction, schema map, creating tables adding fields etc. • Auditing tables and fields • Skipping a field from Auditing • Recovering deleted data 5) APPLICATIONS AND MODULESAND ADMINISTRATION Creating and modifying applications and modules and other related activities of Servinow admin Limiting access of Applications and modules to specific set of roles 6) INTRODUCTION ON DIFFERENT MODULES • Incident Management • Problem Management • Change Management and it’s workflows • Servicenow Training developer Level Management 7) CHANGE MANAGEMENT • Different types of change requests and their significance • Change Types and Respective workflows • Risk Assessment Plugin activation • Risk Questionnaires configuration and defining thresholds and conditions • Approvals debugging in workflows • Creating Dynamic approvals 8) SERVICE LEVEL MANAGEMENT • SLA definitions and triggering conditions • SLA schedules • Excluding and Including holidays in Schedules • Retroactive start usage in SLA • SLA workflow and Notifications on breach 9) SERVICENOW TRAINING CATALOG • Introduction to Items and Categories • Record Producers • Introduction to Variables and Variable Sets. • Creating workflows • Associating workflows to Items 10) EMAIL NOTIFICATIONS AND EVENTS • Email notification creation(when to trigger, whom to trigger, What content to send) • Templates utilization in email notification • Events creation • Email notification through events • Email notification in workflow via notification and events • Send to event creator usage • Email Inbound and Outbound server properties setting • Debugging mail sending issues 11) IMPORT SETS AND TRANSFORM MAPS • Data load through excel • Transform Mapping(Auto and Manual mapping) • Transform Scripts to restrict inserts and update • Data source creation (FTP,JDBC,LDAP,files like excel,csv) • Utilizing data source in Data loads • Scheduled Imports 12) CMDB AND DISCOVERY • CMDB purpose in incident & problem & change request • CMDB classes structure • Data load using import sets into CMDB • CMDB relationships creation • Different ways how data come into CMDB(importsets,discovery,3rd party CMDB integration) • Discovery purpose • Help the helpdesk in ServiceNow • How to enable Discovery in Snow 13) SCRIPTING • Client Side scripting • Client Scripts (Intro, How to write and use) • UI Policy (Intro, How to write and use) • Server Side scripting • UI Action (Intro, How to write and use) • Business Rules and Global Business Rules (Intro, How to write and use) • Script Include 14) UPDATE SET • Creating an update set • Using an update set • Creating update source • Retrieving update sets • Moving changes between instances • Errors skipping and checking • Advantages and best practices 15) REPORTS, GAUGES AND HOMEPAGE • Creating Quick reports from lists • Creating Reports, Gauges and Homepages • Various types of reports and usage • Using Script Includes in reports • Scheduling reports • Report Administration 16) INBOUND EMAIL ACTIONS 17) ACCESS CONTROL RULES (ACL) 18) MID SERVER INSTALLATION • Mid Server setup download • MID Server configurations • Running MID servernow Training • Debugging MID server issues 19) SSO AND LDAP BASICS AND PROCESS • Purpose of SSO and LDAP • SSO considerations and requirements basics • SSO properties configurations • LDAP server configurations • LDAP OU definitions, Data Sources and Transforms

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