Data marketing

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Enroll For The Free Interactive Session On Data Science-Career In Analytics By Analytics Path About The Event: Data Science is among the most progressing technologies in the present time. Experts consider it as the revolutionary technology that would surely change the phase of the world across several domains. Knowledge of Data Science will surely be acting as the gateway for new world of career opportunities in Data Science domain. Data Science Training in Hyderabad at Analytics Path will surely help the aspirants to survey the foundational in various topics like Data Manipulation, Data Analysis with Statistics and machine learning, Data communication with Informative visualization and Data on scale working with Big Data. So enroll now for the free interactive session on Data Science Informative Data Science Sessions Take Away • Interactive session with Analytics Experts/Mentors who will give you comprehensive insights on the analytics industry • The Data Science Revolution • What is Data Science? Why Data Science? • Who are Data Scientists? What Do they Do? • How to Specialize in Data Science • Why professionals looking for Transition into Data Science Industry? • Machine Learning Techniques covered in the course? Attendees will also be given a clear idea on Data Science Training In Hyderabad program here at Analytics Path. Who Can Attend Interactive Session On Data Science? The participants who are aspiring to make a career in the Data Science must surely attend this highly interactive session to showcase skills for career enhancement.  Graduates  Working Professionals  Department Heads and other senior managers  Marketing Professionals  Business Managers  Project Managers  Senior Leaders  Data Analysts  Executives with analytical aptitude who are interested in learning Business Analytics through hands-on practice on popular tools. Hurry Up to Reserve your Spot for Free Interactive Data Science Session by Analytics Path. For Free Registration Contact: +91 show contact info Address: Plot No. 28, 4th Floor, Suraj Trade Center,Opp. Cyber Towers, Above IndiBlaze Restaurant, Hitech City, Hyderabad - 500081, Telangana. Contact: +91 show contact info Web: https://www.analyticspath.com

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In general terms, Data science is a pool of tools and techniques used to simplify the data so that it can be used to make business decisions. Owing to digitalization humongous data generation is in place which is waiting to be understood and visualized in a way that it can be useful by giving some insight into the subject. Big companies tend to collect the data regarding the customer's behaviors, buying behavior, their likes and dislikes, reviews, etc. which will help them to evaluate their marketing plans, their products and services, all of which one can learn from our data science training in Mumbai. In data science, data is collected, cleaned and then visualized to find the hidden patterns and get a prescriptive or a predictive viewpoint. Data science is a mixture of statistics, mathematics, computers, algorithms and some business acumen which makes it approachable and widespread in many ways. We, as the best Data Science Institute in Mumbai, make it a point to train our students, regardless of their domain using the best methods possible, master the concepts and help to build a successful career in the space of Data Science. Check Out Our Live Location: business analytics courses https://g.page/ExcelRDataScienceMumbai For More Details Visit Our Office: ExcelR Solutions 304, 3rd Floor, Pratibha Building. Three Petrol pump, Opposite Manas Tower, LBS Rd, Pakhdi, Thane West, Thane, Maharashtra 400602 Call US: 09108238354

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ExcelR is one of the Best Software training institute in Mumbai, which offers Business data analytics training in mumbai with master class online and classroom curriculum in data science,Data analytics, and digital marketing Check Out Our Live Location: https://g.page/ExcelRDataScienceMumbai?share Website: https://www.excelr.com/data-science-course-training-in-mumbai For More Details Visit Our Office: 304, 3rd Floor, Pratibha Building. Three Petrol pump, Opposite Manas Tower, LBS Rd, Pakhdi, Thane West, Thane, Maharashtra 400602 Toll Free: show contact info

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Job Summary W3grads is looking for fresh maketing executive who can visit schools/Colleges to promote our training programs, confidently deal with the principals, HODs, TPOs, and convince them to enroll students in W3grads. Responsibilities and Duties Visiting schools/colleges to convince the principals, HODs, TPOs, and enroll students in training programs Generating walk-ins and home counselings They would be involved in telecalling, visits, outdoor promotional activities like participating in events, employment exchange, going to colleges for data collection etc. Generation of database through local activities Maintaining System and daily reports Key Skills Good english communication skills, Good Computer Skills, Good product marketing skills Required Experience and Qualifications Must be a any graduate Experience - 0-1y year Should have experience of marketing in education based industry Must have attractive personality

STREAMS: 1. FIELD DATA SOURCING 2. FIELD DATA ANALYST 3. FIELD DATA SURVEY

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For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. And organizations ignore the importance of syncing sales and marketing data at their peril — we have reason to believe that when sales and marketing remain in silos, businesses sink. Why? Because sales and marketing are the core departments managing the data that can be combined to build a single customer profile and the touchpoints that power personalized customer experiences. In a recent collaborative study with 451 Research and Adobe, respondents identified the most important sales and marketing opportunities for their organizations. The top answers shed light on the outcomes that digital transformation investments need to drive in order to sync sales and marketing. Companies must: 1) speed up revenue recognition by digitizing the sales process, and 2) optimize customer journey interactions by combining data from across the organization into one profile. Adobe and Microsoft have combined to support exactly those outcomes. Built on the foundational belief that customer data shared is worth more than the sum of its parts, our partnership has built deep integrations between applications to share data between the Adobe Experience Cloud and Microsoft Dynamics. This powers a single unified profile, so sales, marketing, and front-line employees can make decisions with confidence and promote customer loyalty. We also provide intelligent document process automation and digital signatures within Office 365 apps and Microsoft Dynamics that accelerate sales cycles and make employees’ jobs easier. Orchestrating the customer journey In our study, 80% of businesses said they are very interested in tracking and measuring the customer journey to understand and increase customer engagement and retention. Here, connecting sales and marketing plays a pivotal role too. The people, processes, and data in these departments control nearly every customer touchpoint. The information they have, when shared, is the key to truly understanding the customer journey and how it can improve.

At Novel Analytica, We offer innovative approach in business process management. Business owners are burdened by complex business processes, scattered resources and complex technology solutions. Our team helps business managers in discovering appropriate strategy and solutions that suit business needs. Every business has potential to improve business processes and adopt technologies to profitably win and retain customers. Business orgnaisations partner with Novel Analytica – as they increasingly rely on data driven decision making i.e. produce actionable insights from data. The importance of data in decision making arises from the consistency and continual growth of digital workflows. Valuable actionable insights empower companies (and managers) to simplify workflows, discover new business opportunities, acquire more customers, satisfy existing customers, generate more revenue, track operations, predict future trends, optimize resource utilization, improve operational efficiency, and produce actionable insights in real time – using dashboards that are accessible from any device, anytime, anywhere. Business Solutions: Team of Novel Analytica works as ‘business partners’ for our client who rely on data driven decision making i.e. produce actionable insights from data. Our team will support analysis of major business issues, developing appropriate business solutions, and helping improve business performance – leading to business growth and profit. Industries served: Manufacturing, Processing, Information Technology, Education, Healthcare, Hospitality, Retail, Ecommerce, SaaS, ERP, CRM, PropTech, KPO, BPM, Consumer goods. Market and Customer research: Interview existing and potential customers and define Ideal Customer Profile based on buying behaviors, target segments, etc. Business Process Automation to help improve business efficiency, achieve profitability. Augmented Intelligence for Management Services (AIMS) effective use of information technology in augmenting human intelligence. In three steps: Create – Transform – Innovate. Build a growth marketing strategy Define buyer persona, buyer journey and strategy for acquisition. Digital Presence and Website: Analyse digital strategy for specific business goals. Redesign website (visuals and content) for improved business growth Low budget, high conversion Marketing Strategy: SEO, SEA, SMM, push & pull marketing, create conversion rate optimized landing pages

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In today’s world, organisations, including small businesses, are increasingly adopting digital tools for their marketing endeavours. Growing internet penetration and smartphone usage across the world entails the fact that there is a large audience for digital marketing campaigns, making it the most lucrative option for organisations. The global digital marketing sector was valued at $322.5 billion in 2020 and is projected to reach $640.2 billion by 2027. India itself houses a digital advertising market that stands at ₹15,782 crores and is expected to grow at 20% to reach ₹23,673 crores by the end of 2022. A large chunk of India’s population comprises youngsters who are more adept with social media and internet usage, making it an ideal market ripe for intensive digital marketing efforts. Today’s marketing includes social media outreach, email campaigning, written and visual content creation, search engine optimisation, influencer marketing, brand partnerships and a lot more. Additionally, marketing strategies should be data-driven and constantly monitored with new-age tools. Advantages of Robust Digital Marketing Strategies The rapid adoption of digital marketing tools and techniques in the last decade is no unsubstantiated fad. Digital marketing has proven to be a cost-effective method for achieving a global reach, even for small-scale businesses. Most social media tools such as posts, blogs, stories, reels, and videos are free-of-cost and offer a global reach. Online advertisements are also cheaper than print and television advertisements. When performed correctly, digital marketing can offer extremely high returns on investments. In addition to cost-effectiveness, digital marketing techniques are easier to track and evaluate. This not only enables organisations to measure the impact of their marketing campaigns but also informs them of the aspects that have worked and about the other mistakes to avoid. Through search engine and website analytics, marketers today can monitor real-time traffic and gain thorough insights into consumer behaviour. Digital tools can be used to boost brand image and increase an organisation’s online footprint. They can also be used to provide personalised marketing to customers. In the era of big data and automation, customers also expect brands to deliver hyper-personalisation. Robust digital marketing strategies enable organisations to gain a complete understanding of a customer’s needs, carry out processes such as customer journey mapping and deliver content as per the consumer’s preference. This can ensure that a customer feels prioritised and understood, which can prove to be quite helpful for a brand’s image. Upskilling with IIM Indore’s Executive DMS Certification: There is no dispute over the fact that digital marketing has become extremely important for organisations today, irrespective of their sector. The India Martech Report 2020 has shown that 80% of Indian marketers are expected to raise their expenditure on marketing technology in the next few years. Unfortunately, it stands that a large portion of this expenditure might never see the light of the day due to an acute shortage of advanced marketing talent and the lack of robust marketing strategies for companies. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. IIM Indore’s Executive Programme in Digital Marketing and Strategy (DMS) aims to address this issue. The Executive Programme in DMS is designed to provide its participants with a comprehensive understanding of the use of digital programs, social media, and mobile applications for marketing. The programme focuses on helping participants understand how digital marketing concepts can be applied, get hands-on exposure to relevant tools, learn the usage of analytics, and strategise different digital marketing campaigns. IIM Indore’s Digital Marketing and Strategy Programme features a curriculum that includes fundamental concepts alongside cutting-edge techniques and tools. It covers marketing fundamentals, brand management, search engine optimisation and keyword research, social media dynamics and brand communities, display advertising, integrated marketing communications, key performance indicators, social media analytics, qualitative and quantitative research methods, content management, and customer relationship. The programme ends with a capstone project through which participants can apply everything they learned throughout the course of the programme. Upskilling in digital marketing and strategy opens up a plethora of career opportunities for professionals. Almost every organisation is looking to come up with a robust digital marketing strategy, and DMS equips professionals to fulfil these roles. The digital marketing wave has enabled every customer to be at the top of an organisation’s priority list. Marketers need to be aware of this, and digital marketing is the only way one can stabilise their brand image in a fast-paced world. The extreme importance digital marketing holds in today’s business landscape is why executive education programmes like DMS find wide-ranging resonance among working professionals. To know more: https://timestsw.com/blog-detail/the-many-benefits-of-new-age-digital-marketing-strategies/

Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

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In today’s world, organisations, including small businesses, are increasingly adopting digital tools for their marketing endeavours. Growing internet penetration and smartphone usage across the world entails the fact that there is a large audience for digital marketing campaigns, making it the most lucrative option for organisations. The global digital marketing sector was valued at $322.5 billion in 2020 and is projected to reach $640.2 billion by 2027. India itself houses a digital advertising market that stands at ₹15,782 crores and is expected to grow at 20% to reach ₹23,673 crores by the end of 2022. A large chunk of India’s population comprises youngsters who are more adept with social media and internet usage, making it an ideal market ripe for intensive digital marketing efforts. Today’s marketing includes social media outreach, email campaigning, written and visual content creation, search engine optimisation, influencer marketing, brand partnerships and a lot more. Additionally, marketing strategies should be data-driven and constantly monitored with new-age tools. Advantages of Robust Digital Marketing Strategies The rapid adoption of digital marketing tools and techniques in the last decade is no unsubstantiated fad. Digital marketing has proven to be a cost-effective method for achieving a global reach, even for small-scale businesses. Most social media tools such as posts, blogs, stories, reels, and videos are free-of-cost and offer a global reach. Online advertisements are also cheaper than print and television advertisements. Through search engine and website analytics, marketers today can monitor real-time traffic and gain thorough insights into consumer behaviour. Digital tools can be used to boost brand image and increase an organisation’s online footprint. They can also be used to provide personalised marketing to customers. In the era of big data and automation, customers also expect brands to deliver hyper-personalisation. Upskilling with IIM Indore’s Executive DMS Certification: There is no dispute over the fact that digital marketing has become extremely important for organisations today, irrespective of their sector. The India Martech Report 2020 has shown that 80% of Indian marketers are expected to raise their expenditure on marketing technology in the next few years. Unfortunately, it stands that a large portion of this expenditure might never see the light of the day due to an acute shortage of advanced marketing talent and the lack of robust marketing strategies for companies. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. IIM Indore’s Executive Programme in Digital Marketing and Strategy (DMS) aims to address this issue. To know more: https://timestsw.com/blog-detail/the-many-benefits-of-new-age-digital-marketing-strategies/

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Customer data platform is one of the components of FiO’s intelligent CRM (iCRM), which is a platform that stores and connects customer data from website interaction, purchases, engagement, attributes, and market data. This data in turn is used to give a real-time, complete view of the customer regardless of which channels and devices they interact with. Engagement data, including opens, clicks, and buys, is stored in the CDP along with order history, demographics, segmentation, persona, and RFM metrics to give you a 360-view of who each customer is. Having this level of data captured at the customer level allows the CDP to also provide a macro-view of your customer-base regarding customer segmentation and clumping, which is essential for your marketing strategy. CDP is the core of the iCRM solution, providing the data needed for engaging (CEP) and servicing (CSP) customers. Contact Us: Call: show contact info Visit us: https://www.groupfio.com/customer-data-platform/