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Job Description: Trupp Global is looking for a talented content writer to join our digital marketing team to create great content for websites, blogs, articles, and press releases and help expand our digital footprint. Roles & Responsibilities: Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site. Actively manage and promote our blog and pitch articles to relevant third-party platforms. Analyze content marketing metrics and make changes as needed. Collaborate with other departments to create innovative content ideas. Coordinate with the marketing and design team to illustrate articles. Conduct simple keyword research and use SEO guidelines to increase web traffic Desired Candidate Profile 3-5 years of experience in content writing or in a similar role. Knowledge of digital marketing tactics, including SEO, email marketing, and web. Bachelor's degree in English, communications, or related field (Master's degree, a plus). Attention to detail and ability to multi-task. Excellent writing skills in English, with the ability to communicate and collaborate effectively. If your profile matches the job opening advertised please feel free to share your resume to show contact info. you may also reach us directly on mobile: show contact info

Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content. Social media algorithms are different for different platforms, depending upon usage, purpose and user base. The main platforms are Facebook, Twitter, YouTube, Instagram and LinkedIn. It is very important to choose best online advertising platforms for your business. 1. LinkedIn Algorithm: The algorithm focuses on engagement and establishing connections. It uses the data from users’ mail IDs to show the lists of people in their contact lists who they can connect with. 2. Twitter Algorithm: After several changes, today, the Twitter algorithm focuses on both relevance and posting time as ranking parameters. The main signals for Twitter’s algorithm are engagement, recenct, activity and media type. Users can also change their content preference setting to change how the feed looks on their account. Also there are different marketing strategies for twitter to understand the algorithm. There are different marketing strategy for applications. Social media algorithms have now become an essential parameter for impacting business strategies and user behavior on social media. Whether for a social algorithm beginner or expert, it is important to know how to harness the power of each platform, from Twitter to YouTube and Facebook, to drive leads, increase sales and improve ROI.

Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

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Pre-Development: Our experienced development team conducts in-depth analysis, understands the project’s goals, and ensures validation for delivering comprehensive documentation. We also come up with a dedicated mobile app development plan based on your specific requirements. Development: With end-to-end, full-stack mobile application development knowledge & expertise, we help in designing as well as developing customized mobile applications based on the specific requirements of our clients. Our advanced development services include full-cycle mobile app development, integration with the ongoing environment, testing, and deployment. We also offer reliable after-deployment support. Post-Development: For delivering the assurance of the overall stability after delivering mobile applications successfully, we offer comprehensive mobile app maintenance as well as support services. Right from upgrades & the overall improvements to performance monitoring, security audit, server & OS migration –we offer it all. Mobile App Industries We Cover: Healthcare: Let your target audience map the health record and fitness with the accuracy of mobile apps. As the structured apps developed by the Mobile App Development Company in India are intelligently designed to keep one in good health and shape. Additionally, by enabling the customized features to improve the user experience, the developed applications are technologically advanced. Healthcare apps are developed for the health-conscious individual by suggesting the ways to lose weight to what should be the right diet to choosing the right form of exercise. Further, these mobile apps appropriately offer services to the concerned audience. E-Learning: Making learning fun and an easy process for students, e-learning apps developed by our application development company are attractive and interactive because, with the impact of user-friendly graphics and videos in the e-learning apps, an institution gets the opportunity to share a mirage of knowledge. And, with the added test series to worksheets, the apps systematically cover the syllabus of students. These e-learning mobile apps are compatible with students of any age. However, e-learning apps are a way to generate success for students who cannot afford the high fees of tuition classes. Travel & Hospitality: Get an intensive app built on travel and hospitality, and provide engaging services to your target audience with the modified app. From the bookings of the travel plans to the arrangement of the stay at the resorts, the travel app is the comprehensive portal for tourists. Make traveling fun and hassle-free, the travel, and hospitality app lets the tourist find everything concerning their trip on one platform with an organized mobile app. Developed by the Mobile App Development Company in India. Education: As an application development company, we develop a user-friendly portal for students and teachers. And with systematic designing of educational classes and forums, we facilitate an educational platform to usher in the growth of the students. However, our inquisitive approach in building the educational app is commendable and noteworthy. Finance and Insurance: One can get proficient apps from the Mobile App Development Company in India like ours, we specialize in developing fintech apps with improved features. Keeping the track of your finance and payments of insurance premiums with the adequacy of mobile apps, the arranged portals with managed platforms helps one in dealing with finances. helps one in dealing with finances. With the constant reminder feature of due dates and alerts, the app assists the consumer in choosing the best plan for the long run and short run. However, the app acts as the virtual guide for the consumers looking forward to making smart investment decisions. Retail and e-Commerce: Shopping through mobile apps is comfortable, with added features and multiple diverse categories to browse at the retail and e-commerce apps, a brand name can sweep the market presence with accelerated sales and greater audience reach. Thus let your audience shop online as the diversified mobile apps allow shoppers to browse the diverse categories and proceed with a quick assessment of the payment. The multiple offerings and easy-to-shop alternatives of the retail and e-commerce apps developed by the mobile app Development Company in India Are competent and effective. Logistics: With the streamlined information about each process of the logistics, the mobile app helps in the quick and transparent execution of the logistics. Thus, by giving a holistic development to the apps, we progress towards having a systematic app that helps in quick shipment processing and showcases real-time delivery status. Logistics app can bring about the seamless delivery process, the stepwise execution of packaging to delivery and updating of stock, the logistics app designed by the application development company assures to simplify the operations. Medical: The enhanced marketplace apps created by the Mobile App Development Company in India take you to the virtual marketplaces. How to Develop a Successful B2B Mobile App: Business to business (B2B) is becoming popular in the application business area. Instead of reaching customers through mobile apps, businesses focus on reaching other businesses like doctors, restaurants, etc. However, very few businesses opt for the B2B application; hence, the competition is not yet intense in the market. The slow adoption of B2B in the mobile application development process is due to the small size of the B2B market. It requires better communication and robust sales, which is still difficult. However, the best part of the B2B application is that the user focuses on the conversion rate. With the evolution of new and innovative technologies, it has become easy to access emails, social accounts, games, music, and other entertainment area on the smartphone device at any time and also including the latest technologies in the business such as wearables, Internet of Things (IoT), artificial intelligence, etc., these technologies have also made B2B application important. Various studies have also suggested that more than 85% of mobile phones are spent on smartphone apps. Hence, mobile apps that are useful for existing clients can help the business to grow. Our B2B mobility solutions increase the interaction accuracy within an organization, optimize business processes and provide fast customer feedback with better communication. Most of the corporations have B2B mobile apps for data sharing and analysis, supervision, 24×7 support services, communication, and other operations. We understand how important it is for businesses to build and cultivate customer loyalty, and secure a higher ROI. And that’s what Global GDS aims to do through mobile solutions. As a leading eCommerce app development company, we build robust and intuitive apps that drive growth to your business. Global GDS has a committed team of B2B & B2C eCommerce developers with expertise in all leading platforms. We focus on customizing, implementing B2B & B2C eCommerce solutions. Below are some of the tips on developing a successful B2B application: Purpose of B2B App: B2B mobile applications are developed by one business for another business. Thus, the ultimate aim of the app should be to provide useful tools for businesses that can help the business retain new clients and convert new leads into business or clients. Companies are creating new B2B apps with better features by providing the cost to develop a mobile app. Going with the Flow of Latest Trends: The key to creating a B2B mobile application is knowing about the customer or client requirement, ongoing trends, and customer interest. It is important to know what customers need before starting with the mobile application development process. To understand the user’s requirements, the business should look at the already available apps in the market. A business should examine and study these B2B apps and the way they provide value to other businesses. Conducting robust research and planning accordingly can help businesses develop the best B2B app for a client and enhance customer experience. Marketing B2B Mobile App: There are various ways in which the company or business can market B2B mobile apps. Below are some of the most effective B2B app marketing techniques. Optimizing App Store: Every store has its own algorithm; hence, it becomes important to comprehend the multiple ins and multiple outs of each store to ensure that the mobile application has maximum exposure. In the case of the iOS mobile app, it is important to ensure that the app is optimized for the App Store, and in the case of the Android app, it should be optimized for the Play Store. Regardless of the cost to develop a mobile app, the company should deliver a quality app to the customers and users. Reviews and Ratings: Reviews and rating options are some of the most important tools in the B2B application marketing strategy. This means more reviews and ratings, the higher the search credibility in the App Store. Ratings and reviews provided by customers help add to the application’s reputation and encourage more app development. With an increasing number of apps in the market, it has become important to provide reviews and ratings to customers. Today, it has become essential for businesses to develop mobile apps as most people use smartphones and spend maximum time on the apps. Moreover, by providing B2B apps, businesses can easily achieve their goals. Social Media: Social media has become an important part of our lives as it helps people connect and helps businesses achieve their goals. Hence, companies and businesses are focusing on taking full advantage of social media and developing techniques. Businesses are developing interesting and attractive social media pages with important information about the business, pictures, videos related to the brands by the company. Along with mobile application development processes, companies are also building social media pages to enhance the user experience. Businesses are also focusing on developing campaigns targeting smartphone audiences and encouraging them to install the app. Benefits of B2B Mobile App Development: B2B applications are a wonderful way for B2B companies and brands to streamline their in-house B2B processes and operations. Right from tracking sales and leads to stock and logistics, B2B applications can be built and used for anything and everything. On-the-go-connectivity: With B2B mobile apps, businesses can take advantage of flexibility. In fact, the mobile platform has made it simpler and easier for businesses to interact with customers, identify leads, and communicate with team members anytime and anywhere. Enhances Communicate: To enhance communication between offices and internal teams, tailor-made B2B mobile/web applications are a great alternative to discuss the precise communication requirements of your business, making a huge difference. Simplify Things: From tracking employees' in and out time to sudden sick leaves, a B2B application can cover all the functionalities, letting businesses create effective reports on a daily, monthly, and quarterly basis. Increases Efficiency: B2B applications make managing simple things such as hiring more people, making new teams, creating new departments, etc. easier. With just a couple of clicks, both admin and sub-admin can manage such things and improve the overall efficiency of the teams. Why Choose Global GDS For Your B2B Mobile App Development? Global GDS is a leading app development company, our team of proficient mobile app developers holds profound exposure and experience gained through continuously working and delivering diverse mobile applications catering to the varied needs of different industries and markets. As a professional organization, we make it a point to always meet the industry benchmarks of quality by following the coding standards and the industry-defined protocols. Our rich UI/UX imparts seamless experiences to the end-users. Our Mobile app developers are extensively experienced to deal with any challenges faced while building a challenging and innovative mobile application. They enjoy investing their time in learning about your needs in all the details and proceed with coding only after performing an in-depth analysis of the project requirements. Our team is equipped with the sharp business acumen to understand business logic, apply technical concepts and effectively reap the advantages of the advanced technologies by translating them into business benefits. When it comes to the core technical expertise of experimenting to introduce new features to an existing application or bringing about a significant modification in the current features of an application, their vast experience plays a huge role in the successful execution of such projects to meet the immediate business needs without losing sight of the long-term business goals. Understanding your app ideas and needs first and then, working to translate these into the most cutting-edge and lively mobile applications, is the philosophy our mobile application team believes in – the very reason why we develop and maintain trusted and long-term relationships with a majority of our clients. 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