Engage users marketing automation

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Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

This is an age of targeted marketing. It’s possible to target your audience, diversify marketing efforts and track the efficacies of your marketing measures. And all these are made possible with digital marketing. If you don’t want to squander resources, it’s high time to engage digital marketing services from WebGuru Infosystems. Backed with 16 years of experience and some of the most creative minds in the industry, we offer a 360-degree marketing solution. You can engage our SEO service to boost your site’s rank on the search engine. We also offer eCommerce SEO services to build the credibility of your online store. For higher and faster market penetration, you can engage our PPC management service. We offer content marketing services following the white hat link building practices. Leverage social media marketing service from us to grab users’ attention on the social media platforms. We also offer a mobile app marketing service to boost your app’s organic discoverability and promote your app with paid ad campaigns. Our online reputation management helps to inspire and sustain a positive brand image and establish brand credibility. Lastly, our targeted local SEO efforts can optimize your online presence in a specific region. To get more information about our service and a free quote, feel free to reach us. https://www.webguru-india.com/digital-marketing-services

We are the leading digital marketing services company in Visakhapatnam helps to gain visibility across the search engines, boost the website traffic and engage users so that they get converted into customers. With most of the competitors in the market investing in a digital strategy to get impact for the business to stay in the race. More importantly, A business having a robust and flexible digital presence has emerged as a powerful branding idea that launches the business to new heights. In this 2020 Digital Era, Every business needs to avail online presence marketing services to get the winning edge.

Experience the power of Leads Chilly, the best email marketing with an automation platform that will revolutionize your business! With its user-friendly interface and advanced features, you can effortlessly create personalized email campaigns to engage with your audience. Increase your conversion rates and grow your business with ease using Leads Chilly's automation tools. Let us help you take your email marketing to the next level! For More Details:- Address:-No. 426 4th Floor, 19th Cross 22nd Main ,JP Nagar Bangalore, India,560078 Email:- admin@leadschilly.com Website: https://leadschilly.com/

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Business-to-Business Marketing, unlike Business-to-Consumer Marketing, has to be more concise, subtle and targeted. Knowing which strategies to adopt is key in making the most of a digital marketing strategy. We have aligned 5 of the most practised digital marketing strategies by B2B businesses for businesses that are getting started: 1) Building an Accessible Website Having a company website that gives your target audience a look into what your business does drives conversion. A website also ensures that your business is accessible across the plain of the internet. Showcasing your previous projects, works, services, etc. informs them about your key offerings. Businesses can also track the traffic generated on their website to learn how to improve their website’s user experience and what their clientele is keen about. 2) Email Marketing Did you know? The number of active email users is forecasted to reach 4.6 bn in 2025. Many business professionals go through their emails on a daily basis and believe in getting valuable information through the same. Email marketing is, therefore, an effective and low-investment initiative towards keeping in touch with businesses and reaching new ones. By sending out monthly or weekly emails to your list of clients or subscribers, you can bring more value to them. 3) Paid and unpaid SEO practices Having a website is just the beginning. Optimising it to be SEO-friendly is an entirely different ball game. B2B businesses can opt for paid and organic SEO services to reach their target audience and express their speciality on a local or national level. SEO not only gives one insight into a business’s global rating but also helps them understand the pain points of their clients and the words they use to express the same. Integrating these keywords and phrases can help them rank higher on search engine page results. 4) Social Media Marketing Anyone with a smartphone and an internet connection can access social media. In this era of social media, people have begun using it to stay informed and make purchase decisions online. Having a strong social media presence is key for B2B businesses, as ultimately, it’s the people behind the businesses with whom they wish to connect. Linkedin, Instagram and Facebook are the best platforms for B2B businesses to engage with business professionals. To know more: https://www.futureadymedia.com/5-of-the-Best-Digital-Marketing-Strategies-for-B2B-Business.php

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Content Marketing is an effective way to build communities, encourage conversion through engagement and increase rankings. Sharing high-quality, relevant and problem-solving information with your users will definitely fulfil your business objectives. Sharing content on a regular basis is important for any online business as it affects consumer behaviour leading to increased interaction between the brand & consumer and boosting sales. Graffiti9 digital marketing agency create and distribute content that attract, engage and convert your target audience fast.

Job Description: Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and Google+ and engage with the social media users Assist with the general day to day administrative tasks. Producing a consistent brand message across all the social media channels. Regular monitoring the competitor social media sites and creating analysis report. Creating and promoting company blog on a weekly basis. Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages. Coordinating social media messages with advertising departments, the brand management team, and annual company goals. Analysing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor s data. PHOTOSHOP EXPERTISE IS MUST. Hands-on experience in Velocity Advanced hands-on experience of Sketch + Invasion Passion for designing attractive and intuitive applications that accelerate user productivity and adoption. Developing and managing digital marketing campaigns. Education: Graduate in B.E or B.tech (in Computer / IT), BCA, MCA Salary: 12,000 to - 15,000.00 /month Location: Surat Website: - www.votiko.com If the above requirements suit your interest, please call us on +91 8511539085 or send your resume to hr@votiko.com

Cronberry provides Business Process Automation Tool. It is the most affordable and efficient marketing tool. The unique feature is that we are offering ready to use plugins for JustDial, IndiaMart, Facebook/Instagram users. Call us @ show contact info. Visit @ https://www.cronberry.com/

Pingbix is a leading solution providers through different channels like SMS, Voice, Email and Whatsapp business and we helps to engage customers to your business through Marketing Automation, Chatbot and live chat. Job details Company name Pingbix Position type Undefined