Lead engine

MaxiLead is a leading lead-generation expert, offering a wide range of B2B and B2C lead generating solutions. If you want to grow your business via online marketing, MaxiLead is your ultimate lead- generating partner. With our strategy of ‘beginning with the end in mind’, we drive customized lead generating strategies based on your unique business requirements. We effectively handle all complicated SEO metrics and put the right effort to drive the best solution, which will help you generate maximum quality leads in a cost effective way within a short period of time. Our solution is devised with a clear understanding of SEO as “a process of increasing the quantity and quality of traffic to your Website through organic search engine result”. We handle lead generation process as a skill of art and math. Our professional team have more than 10 years of industry experience in handling varied clients, who have got the best solutions to their business requirements. We assure you that we will drive 360 degree combined solution to fulfil your business needs.

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If you are looking for an SEO or PPC company in India that offers a no-nonsense approach, you've found the right one. Digital24 is the top search engine marketing company in India. We go deep into our clients' business for PPC services India and work with them to create a custom SEO plan based on industry best practices and our track record of success considering to Hire PPC Consultants. As a result, you will receive more qualified leads and organic visibility for your business with Digital24 brand of SEO services.

What Is Online Travel Booking System? Global GDS online travel engine automates the entire travel management process. It has been designed to meet the day-to-day needs of travel agents and travel management companies of any size. Access Multiple GDS inventory from a single interface that makes the travel agents easy to compare and find best options. It eliminates the technology breaches by providing cost-effective, powerful, and easy-to-use platform to book, create, integrate, manage and distribute travel inventory (GDS & direct suppliers). Our online travel engine portal when incorporated with powerful tools enables travel agencies to manage reservations, suppliers, sub-agencies, mark-ups, funds, commissions, make online payments and more from a single platform. This travel portal engine helps travel agencies to focus more on core business without booking administration and technology agitations. This modular and scalable travel solution can be used as an online travel booking engine for your travel agency website. Global GDS Online Travel Booking System Solution is software which enables the travel and tourism industry players to do ticketing through the help of internet. It helps clients and customers to book flights, hotels, holiday packages, recharge and other services online. This is much needed software for the travel and tourism industry as it has emerged as dynamic tool for online travel business. The Booking Engine is multi-channelled and allows end-consumers, Travel Agents, Corporate Accounts and other affiliates, to be able to purchase your products and services at discounted or commissionable rates, with different contracts depending on each different type of product and each different negotiation reached. We develop websites for agencies with the website and integrate it with fully customizable online booking engine. The Booking Engine helps you optimize the profits on Sales since you can easily adjust prices and offers, according to market conditions, without delay, using the most innovative Yield Management tools currently available. Our solutions allow you to manage all the Bookings received, regardless of the Sales Distribution Channel that generated the Sale, from one single access point, with all the Booking Details saved in your own Database, giving you the opportunity to view and export Reports and Statistics which will be of great use when designing new products, rates or offers. We have designed a Travel Booking Website with strong booking that permits users to quickly find the least expensive fares and flight details in order to book their desired destinations. We produce customized and developed travel websites to create positive the top client gets the simplest expertise when visiting your travel booking website. How Can Travel Agencies Benefit From Online Travel Booking System? We can develop a travel booking website in keeping with the search engines. So that after implementing online marketing techniques you can get sensible ranks and increase your revenue. Our portal on travel booking provides an entire online solution for booking your tickets. Our website development specialists pay complete attention to your travel booking website needs and give you the most sophisticated solution as per your need. We are able to include most functionality within the development cost, and that we should be able to add it to the website while within the development stages. For several travelers, Travel Booking Website has become a necessary resource for trip planning. Platforms like Google, Yahoo and Bing are currently typically wherever travelers turn to do everything from researching destinations to learning more regarding transportation/activities/accommodations and booking. In multiple ways in which, this shift in behavior should be a boon for travel brands the character of Travel Booking Website permits companies to succeed clients in a much more targeted manner, and at a way lower price, than too early channels. However, the promise of search doesn’t invariably deliver. All too usually travel brands develop search optimized content/advertising campaigns that don't turn out the expected results. Why will this happen? Frequently it’s because marketers fail to properly perceive the nuances of however travelers use Travel Booking Website as a part of their travel planning. Particularly, travel brands typically fail to require under consideration these four essential facts when developing their search engine methods. To start with, it’s vital for marketers to grasp however indispensable Travel Booking Website has become the travel planning method. Our online Travel Booking System to acquire the convenience of booking for your trips, you must currently consider going for the online travel booking system to search out the multiple choices. Global GDS is one such trustworthy travel technology company at that you can discover the various tours and build your choice. Have you ever been trying to find a travel booking system that can facilitate in boosting up the travel business? Global GDS is the right service on that you can believe that is a worldwide B2B marketplace for tour suppliers. Your selections of tour packages are restricted by the small range of operators that you just work with, however, you would prefer to work with a bigger pool of operators from multiple countries and provide more travel selections for your customers. Global GDS allows you to access thousands of tour packages listed by tour operators around the world and you can book them online. If you are operating in tours and travels area you would perceive the pain of accounting numerous aspects of your business. There are several travel technology accounting Travel Booking System out there as if the accounting standards for travel agencies are different! A lot of them have been within the marketplace for quite some time and are exhaustive enough to require care of most of the items a tours and travel service supplier does. Given the actual fact that this software system has been there for a sometimes currently, they're all desktop primarily based. Online Travel Booking System is a recent trend and plenty of service suppliers are getting into this area, however, catering to only one industry makes it a costlier affair and this booking software is priced high and may not be reasonable for small service suppliers. Currently, there's a free booking software system yet but a free Travel Booking System may be far-fetched to expect. The entire tours and travel industry through organized continues to be terribly fragmented. Simply booking alone may facilitate keep track of the income but the expenses, accounting and reporting feature isn't a part of these free travel booking system. Thus 1st let’s check up on what are the various aspects that require to be tracked in tours and travels business which will then lead us to options one should seek in an exceedingly paid or free Travel Booking system. Global GDS is one of the leading Travel Booking System solutions providing companies that provide their clients with feature-rich travel software including flights. Global GDS is a world-class organization with a focus on delivering quality services to travel companies. We are known for delivering a premier travel solution system to our customers worldwide. We offer you with one-stop travel shop online travel booking engine solutions, when your travel company uses our online travel booking system with API solutions then your customers can simply arrange, book and buy complete travel schedule as well as real-time access to all or any travel products. Our Travel Booking System has huge facility to attach with multiple GDS's and third-party suppliers for fetching content in many countries. It allows complete booking method functionality from the creation of PNR to generating e-tickets and invoices. Moreover, it helps you to correct the errors through user-centered interfaces wherever multiple players can access, review, and modify offerings. Want to take your travel business online? Looking to easily manage your existing travel business online? With a seamless, end-to-end booking experience, you can boost your productivity and increase your Traveler Happiness score. Global GDS is your one-stop-shop for enhancing your Online Travel Business's Digital Platform. Our customized Online Travel Booking Engine is a package filled with exciting solutions that make it much easier for travel agencies, tour operators, airlines, and hotels to run their businesses toward growth and goals. We have an expert team to create that kind of portal that offers air ticket booking for domestic and international airlines, hotel booking for domestic and international hotels, and a bus booking engine that allows users to book buses all across along with their desired location. Our online booking tool has been named one of the "Best Self Booking Tools" as it automates the entire business travel process. With our online booking tool, you can find the best deals on flights, hotels, cars, and trains in a few clicks. You can easily make all of your business bookings from anywhere, at any time, and on any device. Get an online booking system for your travel agency with our sophisticated ticket booking and management software, Take your booking 24x7. Our Travel Solution includes: • Tour operator software. • Group booking software. • Ticketing app. • Flight Booking Engine. • Hotel Booking System. • Car Rental Booking Engine. • Package Booking System. • Transfer Booking System. • Activity Booking Engine. • Bus Booking System. • GDS API Integration. • XML API Integration. How Travel Booking Software helps the Travel Agents? A booking engine fuels the distribution of travel products online. Without this software, you cannot sell or buy airline tickets or make hotel reservations over the Internet. The goal of an online travel booking portal is to provide your customers with an exciting travel booking experience. Its seamless design, visually appealing design, and advanced travel portal software features are capable of capturing potential users. Global GDS is a one-stop-shop for all travel needs. We provide a fully customized travel solution for any type and size of business. We assist you in bringing your existing travel business online. Using our integrated travel booking technology, you can get all of your travelers on the same page. Global GDS is a travel technology solutions provider that assists startups and travel agencies in empowering their online presence and increasing online booking while lowering operating costs. Our travel booking system makes every step of your traveler’s journey simple. From competitive airfares and hotel rates to car hire and transfers, we will personalize your search results to meet your travel plan. Plan, approve, book, and cancel with ease, whether you’re sitting at your desk or on the move. Integrate your travel policies globally or by location, and view all of your corporate online travel bookings in one place. Supporting Travel Agencies, tour operators, hotel resellers, airlines, and hotels to maintain, handle and do business online by connecting with suppliers and customers all the time, we build custom-made products to support various channels viz., B2B and B2C. Our travel software services for tour operators, travel agencies, DMCs, aggregators, booking portals, and suppliers like hotels and airlines include a comprehensive set of tools ranging from online reservations to back-office automation. Expand your sales with 24/7 online travel booking for your B2C & B2B Travel Business: Global GDS sets up an online travel booking platform tailored to your business’ needs. We have a wealth of features to meet the needs of the modern travel industry while also increasing your business's ROI. Our online ticketing booking engine app allows your customers to book tickets from your website portal and mobile apps, as well as automate your sales and manage your business from anywhere at any time. With our online booking app, you can now book travel tickets 24x7. We provide a complete solution for your travel operations business. We also offer ready-made software applications for your tourism management business. Our ready-made travel booking software system can be easily customized to meet your specific business requirements. We provide a streamlined online booking process, as well as inventory management features, package customization, and so on. You can easily maximize booking with travel booking software. Travel search and booking platform by Global GDS: The Global GDS team considered the key challenges of our clients - OTAs and other travel companies - when developing a customizable solution for online travel booking. Based on their basic requirements, our team created a modular platform that is pre-integrated with GDSs and flight content suppliers. We provide web-based Travel Agency Software that can be used by any travel website, including hotels, resorts, airlines, and rental car companies. Travel software is created for Travel Operators and Inbound Tour Operators who make reservations for travelers. Global GDS Travel Reservation Software allows you to book flights, hotels, rental cars, tour packages, and cruises. Users can book tickets online by comparing prices using the Travel Reservation System. Booking engines provide error-free booking. This is made more effective by integrating APIs. Our developers seamlessly integrate with popular GDS APIs such as Sabre, Amadeus, and Travelport, providing access and distribution to a wide range of sales channels. We can add features like price comparison tools, dynamic pricing engines, travel packages, transfer management, insurance options, and mobile ticketing to your Travel Booking software. B2B booking engines for wholesalers and online travel agencies (OTAs): Destination management companies (DMCs), travel wholesalers (bed banks, consolidators), or large OTAs with extensive inventory use B2B booking engines to sell products and services in bulk to other businesses, such as smaller travel agencies or corporate clients. Travel products are booked directly by end users in the B2C business model. This type of booking engine is used by airline and hotel websites, hotel reservation systems, online travel agencies (OTAs), and other retailers. Corporate or B2E booking engines for TMCs and business travelers. Corporate IBEs meet the standards of travel management companies (TMCs) and their customers — enterprises. Employees can book business trips on behalf of their business using a platform powered by a B2E booking engine. The organization's travel policy establishes business rules, which may include spending and other constraints depending on the employee's status. Key Benefits of our Online Travel Booking Portals: Bookings ensured 24×7. Our expertise in software design and development ensures that our Booking Engine integrates seamlessly with your existing website or portal. Manage your business from anywhere and at any time. Low operational costs. Reduced human error. Increased performance efficiency. Contact us to learn more about our expertise in mobile and website app development, online booking engines, travel portals, software modernization, and consulting services. For more details, Pls visit our website: https://www.trawex.com/online-travel-booking.php

Alexis Infosolutions Digital Marketing Agency is a full-service Internet marketing agency in Noida. We provide SEO, PPC, social media, lead generation, and web design services. Increase ROI with the best Digital Marketing services like Search Engine Optimization, Pay Per Click, Social Media Marketing, influencer marketing, and link building, We offer online solutions for all your digital channels Our digital marketing services include: • Digital Strategy & Planning • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Management • Social Media Advertising • Content Marketing • YouTube Marketing • Lead Generation • WordPress web design • Ecommerce web design Contact us to avail our services: Call: +918506026666 Email: show contact info Visit: www.alexisinfo.in

Alexis Infosolutions is a Digital Marketing Agency in Noida. We provide SEO, PPC, social media, lead generation, and web design services. Increase ROI with the best Digital Marketing services like Search Engine Optimization. Our digital marketing services include: • Digital Strategy & Planning • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Management • Social Media Advertising • Content Marketing • YouTube Marketing • Lead Generation • WordPress web design • Ecommerce web design Contact us to avail of our services: Call: +918506026666 Email: show contact info Visit: www.alexisinfo.in

Vaishnavi Digital Marketing services provide online branding, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Email Marketing, Content Marketing, Animated advertisements. Digital Marketing is the latest marketing technology to promote our product and services across the globe, through online platforms such as search engines, social media. Benefits of Digital Marketing: • it can reach a large audience • brand awareness • cost-effective • free promotions and publicity • the latest way of online promotion • less investment high returns Digital Marketing Services: Search Engine Optimization which also known as SEO helps in getting the pages to rank at the top in search engines such as Google. When the pages are at the top we likely receive more users to our website. The search engine evaluates the quality of the site and ranks it. SEO has On-page optimization and Off-page optimization. Social Media Marketing makes use of social networking sites to promote our products. We purchase ads to boost our posts, thus helps us in reaching more users on social media. Meanwhile, Search Engine Marketing is where we run campaigns and pay for ads in search engines like google, to gain more customers to our website. Content marketing plays a vital role as, when the quality of the content is good, customers feel more engaged to read the content of the site. It helps in boosting SEO, selling products. Why us? • Quality of service offered • Lead generation • Quick promotion of products and services Connect with us for more details.

How to choose the Best Travel Agency App Builder for you? With the aid of the Best Travel Agency App Builder, you can build an exciting portfolio of different travel products. You can easily manage hotel reservations, airline tickets, and airport transfers. As a result, your customers will have a stress-free travel experience with your agency. For hassle-free and efficient Best Travel Agency App Builder, you can opt for Global GDS. It is one of the market's leading travel software development companies. We specialize in creating futuristic apps using cutting-edge technology at affordable prices. Whether you own a small travel agency or a global player in the tourism and hospitality sector, you can avail our advanced travel agency app development solutions. Global GDS provides highly functional and user-friendly travel app design and development services tailored for different business models. The app we design provides your customers with a rich experience for your travel agency. It assists your business in retaining existing customers while also attracting a new niche audience searching for an excellent travel service to make their vacation planning and execution easier. Global GDS is a leading travel app development company with over a decade of expertise in creating powerful, scalable, highly interactive, and efficient travel applications. We have dedicated developers working on-demand to provide excellent travel app development services. We are a leading travel application development committed that providing technology-driven mobility solutions that boost your tour and travel business. We understand the terms of the travel & tourism industry and can help you design an app that will deliver performance exceeding your expectations. How Travel Agency App can transform your travel business? Booking the tickets, enforcing the travel policies, and managing the invoices are essential tasks that can be handled effectively with the help of the Travel Agency App. Embracing new-age travel agency software is one of the most efficient ways travel companies can strengthen their position over these challenging years. Travel Agency Software is a travel software that helps travel businesses manage a large portfolio of travel products like hotels, flights, transfers, and activities with different supplier connectivity, package customization, quotes, itineraries, payment Integration, marketing, and finances to help to increase the booking and transform your business to success. Travel agency software includes a web-based booking engine that allows agents to make ticket booking easier. This specialized trip booking system can be linked to different GDSs or NDC APIs to retrieve global content. As a result, agents can make (real-time) airline and hotel reservations for customers in minutes. Notably, travel agency management software connects with numerous suppliers to book flights, hotels, holidays, insurance, car rentals, airport transfers, etc. The agents can incorporate the booking engine with their website and sell tickets with their branding. Specialized travel agency software gives companies a holistic view and greater control of their entire business. The travel ERP can further automate document generation, invoicing, finances, reporting, etc. This automation reduces the time spent on day-to-day activities and expenses. To remain competitive in today's market, travel agencies must use a travel ERP system by Global GDS to boost efficiency and drive agencies in the right direction. Various reasons explain why travel agents need to choose travel agency apps: Easy handling of back-office processes: With travel agency software, you don't need to worry about the different back-office activities. Automation of these tasks saves an enormous amount of time. Increase in revenues: Managing revenues and looking for ways to increase them is not an easy feat. Choose the best travel agency software for increased revenues and efficiency. Reduce operating costs: Another reason why travel agencies prefer using this software is the reduction of costs. You can save money, which can, in return, be used for other business aspects. In essence, it aids in growing your business. Multi-language support: Most travel agency software supports multiple languages. You now offer services in the global market seamlessly. Multi-currency option: Making sure payments can be done easily is crucial. Choosing travel agency software with multi-currency functionality is essential for this. Real-time management: Using the best travel agency accounting software assists in real-time managing travel processes in real time. You can add documents, maps, and videos to packages. Why should you build your travel apps with Global GDS? At Global GDS, we develop flexible apps to meet the challenges of the travel industry. Our developers build modern applications that are beneficial and provide consumers with quick, reliable, and effective travel booking experiences. Our team of specialists is skilled at developing comprehensive travel apps with a UI/UX that makes booking travel easy. We can aid you in making your business stand out from the crowd by developing a mobile presence and growing an audience. Advanced technology, innovation, quality design, and optimized usability allow us to offer our customers the best in mobile technology. Each mobile solution responds precisely to the needs of the industry in terms of added value for the user, brand, or destination visibility, the ability to generate more revenue, and ease of use. Our powerful mobile applications work seamlessly on both the Android and iOS platforms. Customers can book flights, hotels, visas, and excursions with just one tap, anywhere and anytime. We also provide an array of B2C and B2B mobile apps for your products and services. Mark-ups, commission settings, confirmed and vouchered bookings - our mobile apps can manage it all. How does Global GDS build Tour and Travel Mobile Applications? Our travel app development process starts with project planning, during which the design and functionalities of your application will be determined. After the complete planning of planning process, our creative designers will begin working on the general structure of your application. After designing, our highly qualified team of developers will develop your application and make it working and responsive. After the complete process, your application will be passed through a testing process, whereby small bugs and issues of your application will be resolved. Your application will then be delivered to you. A travel app can provide a competitive advantage by providing a distinctive and convenient service that differentiates your travel business from competitors. This can help you attract and retain customers and ultimately grow your market share. A travel agency app can help travel businesses increase sales by providing customers with a convenient and streamlined booking experience, as well as offering personalized recommendations and loyalty rewards. Travel agency software reduces operating costs and improves efficiency with workflow optimization. It assists agents in streamlining mid- and back-office operations to deliver efficient service to consumers. Travel agencies can easily organize invoices and manage payments for several clients simultaneously. Managing invoices, sales commissions, and enforcing policy while booking can be easily handled with the travel agency software’s automated workflow. Travel agency software provides reliable reporting options for generating sales, financial data, inventory, vendor management, etc. These reports assist agents in estimation, forecasting, and making decisions to boost revenue and growth. Why do travel agents need to choose travel agency app builder? • Interactive navigate system. • Manage back-office easily. • Manage revenue easily. • Multi-currency and multi-language support. • Assist the travel agent in managing the business process. • Enhance the travel processes of your clients. • Reduce operational expenses. • Increase the profitability of your business. • It adds real-time travel content like documents, descriptions, videos, maps, and pictures to travel packages. • It aids in the management of payment rules, promotions, discounts, blackout dates, stay constraints, and supplements. • It helps in providing multiple travel inventories such as unit-based pricing, ranged-based costing, and occupancy-based rates and sells travel products quickly. • It enables travel agencies to gain a thorough insight into invoicing, settlement, and reporting, which is vital for travel management organizations. Types of Travel apps for travel business: These applications enable travelers to search for flights depending on their selected dates, destination, and price. They also provide features like fare alerts, flight status updates, and the ability to manage bookings. These applications enable travelers to search for hotels based on their selected dates, location, and budget. They also provide services such as guest reviews, hotel amenities, and the opportunity to manage reservations. These applications tell users about destinations, attractions, activities, and events. Users can also develop personalized itineraries, save and share travel plans, and receive personalized recommendations based on their preferences. These apps enable travelers to organize and manage their trip plans in one place. They provide features like real-time flight updates, hotel check-in reminders, and the option to add activities and transportation. These apps allow travelers to purchase travel insurance and manage their policies. They include services like policy data, coverage details, and the opportunity to manage claims. These apps allow travelers to track their loyalty points, rewards, and benefits from travel providers. They also provide personalized offers, special promotions, and the option to redeem points for travel-related purchases. A travel agency app can serve as a cost-effective marketing tool for travel businesses by enabling them to promote their services and offers to customers quickly through the app. A travel app can provide personalized recommendations to customers based on their preferences and travel history. This can assist you in better understanding your client's demands and providing more tailored services and offers. Benefits of Travel Agency App: A travel agency app can provide several benefits to both travel companies and their clients. Here are some of the most essential benefits of a travel agency app: Convenient booking: A travel agency app can provide customers with the ease of booking their travel services anytime and anywhere. This can boost sales and customer satisfaction. Increased efficiency: A travel agency app can increase the efficiency of a travel business by streamlining certain tasks, such as booking and payment processing. This can free up their time to focus on other important tasks, such as customer service and marketing. Improved customer experience: By allowing travelers to conveniently access and manage their trip arrangements, a travel agency app can offer a more effortless and pleasant customer experience. This can lead to increased customer satisfaction and loyalty. Increased visibility: A travel agency app can increase the visibility of a travel business by making it easier for potential customers to find and engage with the business. Travelers can use the app to simply search for and book flights, hotels, and other travel services, which can help the business reach a larger audience. Personalized experience: A travel agency app can provide customers with a personalized experience by offering customized travel plans and recommendations based on their preferences and previous bookings. Easy access to data: A travel agency app can provide customers with easy access to information about their travel plans, such as flight and hotel details, itineraries, and travel documents. This can help customers stay organized and reduce stress while traveling. Real-time updates: A travel agency app can provide clients with real-time updates about their travel plans, such as flight delays or gate changes. This can help customers stay informed and avoid delays. Loyalty rewards: A travel agency app can offer loyalty rewards and incentives to customers, such as discounts, upgrades, or special deals. This can lead to increased consumer loyalty and retention. Features of Travel Agency App: Here are some features that are commonly found in a travel agency app: Flight booking: Allows users to search and book flights, view flight details and schedules, select seats, and manage their bookings. Hotel booking: Users can look for and book hotels, examine hotel details and reviews, and manage their bookings. Car rental: Users can search for and book rental cars, evaluate car details and pricing, and manage their bookings. Tour packages: Users can browse and book tour packages, check tour information and itineraries, and manage their bookings. Travel insurance: Offers travel insurance packages and allow users to purchase insurance coverage for their trips. Push notifications: Sends push notifications to users about their bookings, updates, and other vital travel information. Multi-language support: Provides support for multiple languages to cater to users from different regions. Social media integration: Allows users to share their travel experiences and connect with friends and family via social media. User reviews and ratings: Allows users to leave reviews and ratings of their travel experiences, and provides a platform for feedback. In-app chat support: Provides users with chat support for customer service and assistance with their travel plans. Then, what are you waiting for? Hurry up and try a demo to access the leading travel agency app. For more details, Pls visit our website: https://www.trawex.com/travel-agency-app-builder.php

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We will Discuss about the Domain extensions called as Top-level Domains(TLD), second-level domain names. "www.mysite.com". In this name ".com" is called as Top-level Domain Name(TLD). Andmysite is called as second level domain name. There are 7 Top-level Domain Names. ".com,.org,.net,.edu,.gov,.int,.mil". Of all the above ".com,.org,.net" can be chosen by anyone. whereas ".edu,.gov,.int,.mil" are for limited purposes. Now I’m not saying that you’re doomed if you use anything other than “.com” for your domain. In fact, TLD doesn’t directly impact rankings. URL length is listed as #46 in Google’s top 200 ranking factors URL path is listed as #47 Keyword in the URL is #51 URL string is #52 1.Describe your Content 2.Include Keywords in URLs.... 3.Use Hyphens to Separate Words 4.Use Lowercase Letters in URLs 5.Keep URLs brief.... 6.Use Static URLs.... 7.Be Careful with Subdomains.... 8.Limit Folders in URL Structure. 1. Describe your Content A user should be able to make an accurate guess about the content of a web page simply by reading the URL. To accomplish this, a URL should include an accurate phrase or term that pertains to the page content. 2. Include Keywords in URLs It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL. It is also important to put the most important keywords in the beginning of the URL, as search engine spiders do not give as much significance to words toward the end of a URL. Remember though, do not overuse keywords. Search engines recognize keyword stuffing and will penalize your website for those actions. 3. Use Hyphens to Separate Words Using hyphens to separate words in URL phrases is important to both user readability and search engine optimization. Google recommends using hyphens (-) instead of underscores (_) in URLs because hyphens are treated as spaces between words, while words connected by underscores are viewed as one word. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/url_optimization_tips 4. Use Lowercase Letters in URLs Do not use capital letters in your URLs. Search engines can decipher from uppercase and lowercase letters in URLs, which can lead to duplicate URLs and loss of page rank. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/URL-Optimization-Tips 5. Keep URLs brief The URL of a web page should be as descriptive and brief as possible. A short URL is quicker to type and read. Also, the fewer the words the more value each word receives from a search engine spider. Too many similar words in a URL can be viewed as keyword stuffing and could result in a drop in search rankings. 6. Use Static URLs Whenever possible it is better to use static, non-changeable URLs. These are URLs which remain constant with each page load. Try to avoid unnecessary parameters like "?," "&," and "=", which are common features of dynamic URLs. Static URLs are easier for both users and search engines to read. This doesn't mean you can't add extra parameters to URLs you will be posting to social media to help track marketing data, but avoid hard-coding dynamic URLs directly into your site. 7. Be Careful with Subdomains It is important to consider that search engines have the potential to treat a subdomain as a separate entity from the primary domain. This can affect multiple aspects of SEO, including link building and trust value. Unless you have a specific reason to use a subdomain, it is best to use subfolders instead. URL EXAMPLE Optimized: http://www.example.com/topic Not optimized: http://topic.example.com 8. Limit Folders in URL Structure A URL should contain no unnecessary folders. Just use the amount of folders and characters that are needed for your URL structure. The flatter your site structure is the better. Utilizing these best practices for SEO-friendly URLs should help your site rank higher in search results and entice users to visit your pages. A key component to URLs, and all aspects of SEO, is usability. Always keep the user in mind. One more thing to remember, Google likes to change the rules. Always keep your eye out for changes in the world of SEO.

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