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Digital marketing or online marketing is the practice of creating awareness of a company or a brand among all potential customers on the web. This includes email, social media, web advertising, text and multimedia messages as a marketing channel. Digital marketing explains how individual devices or digital channels can convert potential customers. Digital marketing takes place through internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today's entrepreneurs. Besides generating revenue, the main goal of a business is to get as many leads as possible. While traditional forms of marketing such as television and radio ads are still relevant, successful businesses today rely solely on digital marketing. The reason is that we are in a digital age which has been further fueled by the pandemic. For this reason, the importance of digital marketing should be understood by all business owners. Moreover, it has enabled companies to understand the role of digital marketing while using relevant tools that can take them to greater heights. The importance of digital marketing to business success cannot be overstated. The importance of digital marketing for the success of any business stems from the fact that most businesses and customers are highly dependent on the internet. Due to this dependency and the great importance of online presence, it is imperative for businesses to boost their online presence. Whether it's shopping, finding the best school or university, finding the best product or whatever, it's all done online. It is crucial to understand the role and importance of digital marketing in the success of a business. Once we understand this, we can better understand the importance and role of digital marketers. A digital marketer is responsible for educating the market about a brand. Digital channels include the Company's website and social media platforms such as YouTube, Facebook, Instagram, and Twitter. The primary job of a digital marketer is to manage marketing campaigns used to promote a brand and its products. They play a huge role in increasing brand awareness, driving traffic, and attracting leads and customers. Digital marketers strive to understand brand tone, relevant and ongoing trends, select appropriate channels to execute marketing campaigns, and develop digital marketing strategies. The role of digital marketing also includes identifying and evaluating emerging digital technologies through web analytics tools and measuring website traffic to optimize marketing campaigns. Digital content and digital marketing are so ubiquitous that today consumers expect and rely on them to learn more about brands. Because digital marketing offers so many options and strategies, you can get creative and experiment with various marketing tactics on a limited budget. Digital marketing is defined as the use of many digital tactics and channels to connect with customers where they spend the majority of their time online. Digital marketing incorporates some of the same principles as traditional marketing and is often seen as a new way for businesses to engage with consumers and understand their behavior. Digital marketing is a form of marketing to advertise and sell products or services on the Internet. It is the process of using different online marketing channels such as search engines, social media, and email to reach your target audience. Through digital marketing, you can find people interested in what you offer, engage with them, and build trust in your brand. Digital marketing has several types, the main ones being website marketing, search engine optimization (SEO), content marketing, PPC advertising, social media marketing, email marketing, video marketing and affiliate marketing. How digital marketing works is simple. First of all, you need to define your digital marketing goals. Some common examples include: to increase brand awareness, generate more sales, or grow your community. Next, you need to decide which marketing channels can help you achieve your goals. For example, if your goal is to increase your sales, running paid campaigns on Google and Facebook is a good place to start. To help manage the whole process, you can create a plan detailing how much you spend, defining your target audience, defining your key performance indicators, and other information that will help you navigate the process. Digital marketing refers to all marketing methods conducted through electronic devices that use some type of computer. This includes online marketing efforts conducted over the Internet. When doing digital marketing, a business can use websites, search engines, blogs, social media, videos, emails, and similar channels to reach customers.

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Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

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