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Additionally, marketing strategies should be data-driven and constantly monitored with new-age tools. Advantages of Robust Digital Marketing Strategies The rapid adoption of digital marketing tools and techniques in the last decade is no unsubstantiated fad. Digital marketing has proven to be a cost-effective method for achieving a global reach, even for small-scale businesses. Most social media tools such as posts, blogs, stories, reels, and videos are free-of-cost and offer a global reach. Online advertisements are also cheaper than print and television advertisements. When performed correctly, digital marketing can offer extremely high returns on investments. In addition to cost-effectiveness, digital marketing techniques are easier to track and evaluate. This not only enables organisations to measure the impact of their marketing campaigns but also informs them of the aspects that have worked and about the other mistakes to avoid. Through search engine and website analytics, marketers today can monitor real-time traffic and gain thorough insights into consumer behaviour. Digital tools can be used to boost brand image and increase an organisation’s online footprint. They can also be used to provide personalised marketing to customers. In the era of big data and automation, customers also expect brands to deliver hyper-personalisation. Robust digital marketing strategies enable organisations to gain a complete understanding of a customer’s needs, carry out processes such as customer journey mapping and deliver content as per the consumer’s preference. This can ensure that a customer feels prioritised and understood, which can prove to be quite helpful for a brand’s image. Upskilling with IIM Indore’s Executive DMS Certification: There is no dispute over the fact that digital marketing has become extremely important for organisations today, irrespective of their sector. The India Martech Report 2020 has shown that 80% of Indian marketers are expected to raise their expenditure on marketing technology in the next few years. Unfortunately, it stands that a large portion of this expenditure might never see the light of the day due to an acute shortage of advanced marketing talent and the lack of robust marketing strategies for companies. Traditional marketing programmes do not adequately equip professionals with a thorough understanding of the digital marketing landscape, which is essential for strategy. IIM Indore’s Executive Programme in Digital Marketing and Strategy (DMS) aims to address this issue. The Executive Programme in DMS is designed to provide its participants with a comprehensive understanding of the use of digital programs, social media, and mobile applications for marketing. The programme focuses on helping participants understand how digital marketing concepts can be applied, get hands-on exposure to relevant tools, learn the usage of analytics, and strategise different digital marketing campaigns. IIM Indore’s Digital Marketing and Strategy Programme features a curriculum that includes fundamental concepts alongside cutting-edge techniques and tools. It covers marketing fundamentals, brand management, search engine optimisation and keyword research, social media dynamics and brand communities, display advertising, integrated marketing communications, key performance indicators, social media analytics, qualitative and quantitative research methods, content management, and customer relationship. The programme ends with a capstone project through which participants can apply everything they learned throughout the course of the programme. Upskilling in digital marketing and strategy opens up a plethora of career opportunities for professionals. Almost every organisation is looking to come up with a robust digital marketing strategy, and DMS equips professionals to fulfil these roles. The digital marketing wave has enabled every customer to be at the top of an organisation’s priority list. Marketers need to be aware of this, and digital marketing is the only way one can stabilise their brand image in a fast-paced world. The extreme importance digital marketing holds in today’s business landscape is why executive education programmes like DMS find wide-ranging resonance among working professionals. To know more: https://timestsw.com/blog-detail/the-many-benefits-of-new-age-digital-marketing-strategies/

Are You Going To Boost Your Career in Digital Marketing Field? Digital marketing a Need of the Hour Today we are living in a digital era. Digital marketing encompasses all the marketing efforts that use the internet or any electronic device. Businesses clout digital channels such as search engines, social media, email and other websites to connect with current and prospective customers. Traditional marketing exits in print ads, phone communication or physical marketing. Where digital marketing is can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website - based marketing opportunities. Digital marketing has so many opportunities and strategies associated with it so you can get creative and experiment with a variety of marketing tactics on a budget. By using digital marketing tools like, analytics dashboards to monitor the success and ROI of your campaigns more than you could with a traditional promotional content - such as a billboard or print ad. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals and depending on the goals of the marketing strategy, marketers support a larger campaign through the free and paid channels at the disposal. With the help of social media marketers one can reach a large number of audience within a short period of time. Benefits of Choosing Digital Marketing as a Career If you are planning a career in digital marketing, then you must have various questions in your mind:- 1. What are the different fields you can enter? 2. How much is the pay scale? 3. What is the career growth in digital marketing? 4. Where and how to learn the desired skills? After reading this blog, i am sure you will be one step closer to making the right career choice. For learning the desired skills digital marketing institute in Kalkaji is a good option. Over the last few years the scope of digital marketers has witnessed an exponential growth, and by the end of the year 2020, it is expected to generate over 20 lacs jobs. Digital Marketing Institute in Delhi Digital marketing course in Delhi is in high demand now - a - days. Devweboic is a very renewed institute of digital marketing in kalkaji. They are famous for their specialized modules prepared by their expert, trained and professional faculty. The student friendly techniques are use to impart the best knowledge. The alumni are settled in various corporates in India and abroad. Reaching new heights and making us proud.

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Tech learning Solution (TLS) is a centre of excellence in information & technology. TLS offers extensive training courses designed to upskill a workforce and provide job opportunities for candidates About the Internship: Selected intern's day-to-day responsibilities include: 1. Work on email marketing automation campaigns 2. Handle marketing automation platforms 3. Manage content marketing for integrated marketing campaigns 4. Manage Facebook, Twitter, LinkedIn and Instagram accounts 5. Run inbound marketing campaigns 6. Work closely with the design team to develop high impact marketing assets Eligibility:Any Graduate, Students pursuing Graduation Benefits of internship: -Knowledge on the technology -Project Training and Implementation -Internship Certificate. -Job assistance

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