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We will Discuss about the Domain extensions called as Top-level Domains(TLD), second-level domain names. "www.mysite.com". In this name ".com" is called as Top-level Domain Name(TLD). Andmysite is called as second level domain name. There are 7 Top-level Domain Names. ".com,.org,.net,.edu,.gov,.int,.mil". Of all the above ".com,.org,.net" can be chosen by anyone. whereas ".edu,.gov,.int,.mil" are for limited purposes. Now I’m not saying that you’re doomed if you use anything other than “.com” for your domain. In fact, TLD doesn’t directly impact rankings. URL length is listed as #46 in Google’s top 200 ranking factors URL path is listed as #47 Keyword in the URL is #51 URL string is #52 1.Describe your Content 2.Include Keywords in URLs.... 3.Use Hyphens to Separate Words 4.Use Lowercase Letters in URLs 5.Keep URLs brief.... 6.Use Static URLs.... 7.Be Careful with Subdomains.... 8.Limit Folders in URL Structure. 1. Describe your Content A user should be able to make an accurate guess about the content of a web page simply by reading the URL. To accomplish this, a URL should include an accurate phrase or term that pertains to the page content. 2. Include Keywords in URLs It is a best practice to optimize every web page around one keyword, and this keyword should be included in the URL. It is also important to put the most important keywords in the beginning of the URL, as search engine spiders do not give as much significance to words toward the end of a URL. Remember though, do not overuse keywords. Search engines recognize keyword stuffing and will penalize your website for those actions. 3. Use Hyphens to Separate Words Using hyphens to separate words in URL phrases is important to both user readability and search engine optimization. Google recommends using hyphens (-) instead of underscores (_) in URLs because hyphens are treated as spaces between words, while words connected by underscores are viewed as one word. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/url_optimization_tips 4. Use Lowercase Letters in URLs Do not use capital letters in your URLs. Search engines can decipher from uppercase and lowercase letters in URLs, which can lead to duplicate URLs and loss of page rank. URL EXAMPLE Optimized: http://example.com/blog/url-optimization-tips Not optimized: http://example.com/blog/URL-Optimization-Tips 5. Keep URLs brief The URL of a web page should be as descriptive and brief as possible. A short URL is quicker to type and read. Also, the fewer the words the more value each word receives from a search engine spider. Too many similar words in a URL can be viewed as keyword stuffing and could result in a drop in search rankings. 6. Use Static URLs Whenever possible it is better to use static, non-changeable URLs. These are URLs which remain constant with each page load. Try to avoid unnecessary parameters like "?," "&," and "=", which are common features of dynamic URLs. Static URLs are easier for both users and search engines to read. This doesn't mean you can't add extra parameters to URLs you will be posting to social media to help track marketing data, but avoid hard-coding dynamic URLs directly into your site. 7. Be Careful with Subdomains It is important to consider that search engines have the potential to treat a subdomain as a separate entity from the primary domain. This can affect multiple aspects of SEO, including link building and trust value. Unless you have a specific reason to use a subdomain, it is best to use subfolders instead. URL EXAMPLE Optimized: http://www.example.com/topic Not optimized: http://topic.example.com 8. Limit Folders in URL Structure A URL should contain no unnecessary folders. Just use the amount of folders and characters that are needed for your URL structure. The flatter your site structure is the better. Utilizing these best practices for SEO-friendly URLs should help your site rank higher in search results and entice users to visit your pages. A key component to URLs, and all aspects of SEO, is usability. Always keep the user in mind. One more thing to remember, Google likes to change the rules. Always keep your eye out for changes in the world of SEO.

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