Shopify marketing

Greyfox AI is shopify marketing automation platform enabling online merchants to create hyper personalised gamification of marketing offers using cutting edge AI technology. Visit: http://www.greyfox.ai/

A trusted Shopify website design company in India, we offer an extensive range of Shopify website design services to help you build a robust, scalable, sales-driven, and highly secure Shopify store.

Introduction In order to supercharge your conversions, you need to free up your time and other resources. As a marketer, you are tasked to create awareness for your company’s products and services but it can be tedious and time-consuming. You might end up wasting your time verifying customer emails or you might be sending newsletters to the spam folders of prospects. The best way to free up your time is to implement marketing automation tactics that will allow you to focus on more revenue-generating activities. Optimally, you can save more time and effort by relying on marketing automation to boost new and recurring sales. What is marketing automation? Marketing automation is the process of setting a marketing process that requires little or no human intervention for it to operate. These tasks can include sending emails or text messages, sharing blog posts on social media, responding to inquiries, and many more. There are many marketing automation tools available in the market. Companies often employ automation in lead nurturing, email marketing, and software integrations of systems such as mobile, social media, and Customer relationship management (CRM) platforms. Marketing automation guides visitors through your sales process and eventually makes the sale by nurturing them until they convert. How does automation boost conversions? Before knowing how marketing automation works, you have to understand the concept of a marketing funnel. It is also called “customer journey” because you will have a wider scope at first and gradually move the prospects down into considering a purchase. The marketing funnel differs from the sales funnel as its only goal is to generate qualified leads at the end of the funnel rather than making an actual purchase. Marketing automation refers to the use of any software that automates manual marketing processes. You can configure these tools to automate emails, post on social media, and do other manual tasks so that you don’t have to. 5 Marketing Automation Tactics Marketing automation helps in nurturing leads by providing them with adequate information and resources, guiding them all the way to the bottom of the funnel. Here are 5 marketing automation tactics you can use to supercharge your conversion funnel: 1. Optimize your website An optimized website will make a better impression and help boost your conversion rate. Information about the lead and customer data (who they are, where they work, online behavior, etc.) can be used to customize landing pages and other web content seen by each prospect. A user-friendly website must be able to deliver the following: Fast-loading pages. Don’t let your visitors experience long loading times. Make sure your website is optimized for mobile screens. Monitor your website regularly to check for problems and bugs. Streamlined design. Do not clutter your website with unnecessary animations, motion graphics, giant text, and oversized images. This adds up to loading time and can have a negative impact on visitors’ browsing experience. Set up conversion buttons wisely. Make strategic decisions regarding the call to action buttons on your website. Use heat maps to identify the areas frequently visited, and place your CTA buttons accordingly. Provide value for your prospects. Prepare an “About” page that clearly states what you can do for those who will avail of your products and/or services. Include details on how to contact your business. Add testimonials or reviews. If your business received a lot of great reviews in the past, you can present them in a carousel slider on your website. Add testimonials from your previous clients and display them prominently in your website. Test your CTAs. Improve your CTAs by changing the size, fonts, or color. Try making changes to your CTA and test the results by using A/B testing. Conversions that will benefit this: Purchase, Form submission, Sign-up, Clicks, Account creation, Content shares, App install 2. Email marketing automation tactics You can run email marketing campaigns with little human supervision. All you have to do is determine what messages and templates work best for your business. You want your audience to understand you better as a value provider and to that, you can start with the following: Hyper-personalization of emails. Instead of sending generic email letters, create emails with personalization fields such as name, company name, location, etc. Let them feel that each email they receive is dedicated to them. Segmentation of mailing list. Set up different profile segmentation for your target audience. You can segment them by identifying active vs inactive users, such as those who have not opened your emails in three months. You can then come up with a specialized campaign designed at re-engaging your inactive subscribers. Or you can prioritize subscribers who are more engaged and target them more specifically with promos or other plans. Make mobile-friendly emails. A lot of people nowadays check their email on their mobile phones. Rework your design so that they are easy to read on mobile devices and that they are responsive to clicks from your email campaigns. Conversions that will benefit this: Form submission, Sign-up, Clicks, Content shares 3. Phone call automation tactics The way you communicate with your prospects should also adapt to their preferences. Future trends in contact center automation will likely be fueled by remote working and 5G technology. Your marketing efforts should include the following to get more conversions: Get a local presence. Choose a phone system and sales dialer with local presence dialing so you can automatically match your outbound phone number to the area code you dialed. This helps build trust from your prospects in order to get a callback or text from them. An anonymous number is more likely to get ignored or blocked by a mobile user. Use dynamic tags. Call tagging is essential in marketing and especially for sales automation. You can identify leads that are worth retargeting with emails or text messages in future campaigns. Attach GIFs, Images, or videos for SMS. Never underestimate the power of text messaging these days, especially since many businesses are shifting to text marketing. Be creative with the use of GIFs or short videos to persuade them to click the URL in your text message. Conversions that will benefit this: Purchase, Clicks, Account creation, Content shares, App install 4. Chatbot automation tactics Leverage chatbot automation to provide assistance to website visitors. It also works best for social media messages. Take advantage of chatbot automation by doing the following: Ask the right questions. Your chatbot can be programmed to ask qualifying questions. These may include: What do you want to find out? What problems are you trying to solve? Where are you located? What industry are you in? What departments are you from? Would you like to speak with a live representative? Make a relevant opening message. Create a compelling chatbot message that is relevant to the customer journey. Start meaningful conversations and drive more qualified leads. Conversions that will benefit this: Purchase, Sign-up, Account creation, App install 5. Set notification triggers When your visitors have left your website, you can still reach them via retargeting ads. These can remind them to revisit your website or go back to their abandoned shopping cart. You can reduce your website’s bounce rate with push notifications. Create a welcome notification for new visitors. Once they accept cookies, they can view your ads placed in search engines and other similar websites. Send a confirmation message when they are subscribed to push notifications. This is to boost re-engagement and drive more traffic to your website. Your prospects will be updated with your newly published content and featured products across different devices. Trigger notifications. This can be triggered based on certain user interactions on the website. You can schedule and automate push alerts on specific dates in a week. Let them know when you have new articles, products, and news items on your website. Send notifications for abandoned carts if you are an e-commerce store. You can use the Truepush Shopify plugin to send them back-in-stock updates so you can get immediate sales. You can also let your customers know about shipping updates. Conversions that will benefit this: Purchase, Sign-up, Clicks, Content shares, App install Your Takeaways Marketing automation allows you to have your sales work independently so you can focus your attention on more profitable activities for your business. If you implement the right marketing automation tactics, you can turn your prospects into qualified sales leads in a shorter period of time. By leveraging marketing automation, you will supercharge your conversions.

Wide Web Technology is an ace Digital Marketing Agency, Web Designing and Website Development Company based in Ahmedabad. Wide Web Technology has been developing and designing websites since 2010 and has been in the industry of digital marketing since 2013. Every business is unique and has different requirements, which is why we do not rely on predefined strategies. With having more than 10 years of experience in this industry, We specialize in cutting edge web solutions for web designing, web development, WooCommerce Development, Digital Marketing, Product Branding, Google Marketing, Content Marketing, PPC, Search Engine Optimization (SEO), Mobile Advertising, Flutter Development, Shopify Development and App Store Optimization (ASO). From building a solid business strategy to promoting the business smartly, we will be there with our innovative content strategies and powerful digital marketing skills. With our expert SEO services Ahmedabad, we can help you to overtake your competitors. Check once, maybe your website ranking needs us! International Website Development and Digital marketing services

Wide Web Technology is an ace Digital Marketing Agency, Web Designing and Website Development Company based in Ahmedabad. Wide Web Technology has been developing and designing websites since 2010 and has been in the industry of digital marketing since 2013. Every business is unique and has different requirements, which is why we do not rely on predefined strategies. With having more than 10 years of experience in this industry, We specialize in cutting edge web solutions for web designing, Website development Services, WooCommerce Development, Digital Marketing, Product Branding, Google Marketing, Content Marketing, PPC, Search Engine Optimization (SEO), Mobile Advertising, Flutter Development, Shopify Development and App Store Optimization (ASO). From building a solid business strategy to promoting the business smartly, we will be there with our innovative content strategies and powerful digital marketing skills. With our expert SEO services in Ahmedabad, we can help you to overtake your competitors. Check once, maybe your website ranking needs us!

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Established in 2013, digifix has come a long way now. We have served more than 200 happy clients in this decade. We provide WordPress and PHP website designing and development, corporate, woo-commerce, Shopify website development services. Our digital marketing services include SEO, SMM, ASO, Quora marketing, pay per click, Online reputation management, content writing and content management.

Shopify has launched Shopify Gold in India in 2017, for rapidly growing and enterprise e-commerce websites in mind. These businesses require hands-on support and the ability to handle larger amounts of traffic and transactions to serve enterprise and high-volume customers. Why we have taken this topic is, as we meet or interact with many brands on a weekly basis and they always ask us why they will opt for Shopify gold as the preferred e-commerce platform against the other platform or even why not they choose from other options which are given by Shopify only at a cheaper rate. So here are the Seven reasons why a Brand need to Choose Shopify Gold The Technology: The key Benefit of choosing Shopify Gold is the technology they offer to their enterprise customer at Minimal cost considering the large investment brand need to do initially in terms of E-commerce Development, Implementation, Compliances, Hosting, UI / UX followed by Ongoing Maintenance in terms Integration, Database management, Security Patches, Upgrades etc. Imagine there no charge for extra bandwidth, unlimited SKUs, 99.99% uptime, 600,000 orders per minute, and 7000+ CPU Cores. So mainly Brand can focus on their growth strategy and ROI in terms of Conversion optimization, Social or Inbound Marketing Option to Create Multistore: Shopify Gold gives facility to brand to create and maintain their multi e-commerce store. Multistore option to serve their customers in different regions to give personalized product and maintain inventory or product listing for that particular region Multi-currency is the need of an hour for High volume businesses to maintain price across region considering costing of Logistics, Payment gateway, customer support etc Multi-Language to serve customer in their local languages give personalized touch by delivering content in their local language Integration of API with their existing Enterprise software like (SAP/ Microsoft Dynamic CRM etc) Normally Enterprise client always has their existing IT or System and process which generally they won’t like to get disturbed. So always it is advisable to have a solution which seamlessly integrates with their existing Applications. Shopify Gold is exactly suitable for such kind of requirement because, with their Advance API, a brand can integrate their e-commerce store within less turnaround time. Customize UI/UX, Development and Security Certificates A UI / UX and Developer can give customize experience at the same time checkout experience of their own URL. Which gives them the freedom to build design and solution as per Brand requirement. Apart from this their entire site PCI Compliance with SSL certification with out any additional cost Access to Advance APIs: As Shopify Gold customer, a brand can access their APIs and Shopify Scripts, so their developers can create logic around the solutions they need for the brand for exp. through Discount APIs they can build conditional discounts product wise or Collection wise or Customer wise. Dedicate Merchant Manager: A Shopify Gold customer gets a dedicated account manager 24/7 with priority support who are based in India. So, if a Brand needs any help in terms of any integrations, support or queries. Even there are Indian based Shopify gold partners who can help brands in terms of any customization or integration. All details are available on their Shopify gold website but apart from that if you need any details, Please feel to connect with us. To know more: https://binaryic.com/knowledge-center/7-reason-why-shopify-gold-make-sense-for-indian-brands-to-grow-their-e-commerce-business/

Strive Digital Pvt Ltd is a leading SEO and Digital Marketing agency based in Ahmedabad, India. Our SEO strategies and tactics can enhance visibility on search engines and assist in leads and conversions for your website. strivedigitals.com Our services include: 1. Search Engine Optimization 2. Social Media Marketing 3. Paid Marketing 4. Email Marketing 5. content Marketing 6. WordPress Development 7. Shopify DevelopmentContent Marketing 6. WordPress Development 7. Shopify Development Our customized SEO strategy targets onsite content optimization, technical SEO optimization, and quality link building, which involves aspects such as keyword research, competitor analysis, and content distribution, to help you reach your targeted audience online.

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Irrelevant to the size of the company, everyone needs to take their business online and the first things come to our mind is website. This website can be for a newly started eCommerce or an old store that wants to display the products online. While creating the website the most confusing decision is to select a platform on which the website will be created. Although WordPress websites are easy to manage but have certain limitations when it comes to design or marketing. At mappoid, our web design and development experts guide you on which platform will be best for the business. We always provide you a competitive result between 3-5 website platforms along with their pros and cons which help you choose the right platform for your business. Mappoid Pvt. Ltd. website services HTML/CSS PHP WordPress Shopify Angular JS Node JS Web API.NET Python

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