WHAT ARE THE VARIOUS SOCIAL MEDIA ALGORITHMS? - CREATIVE IN INDIA

An algorithm is a set of mathematical rules that define how a group of data behaves. Social media algorithms show how users will see content on their social media accounts. They help maintain order and rank search results and advertisements. Unlike search engine optimization they sort posts made by users based on the relevance of the published content. TYPES OF SOCIAL MEDIA ALGORITHMS Social media algorithms are different for different platforms, depending upon usage, purpose and user base. 1. Facebook Algorithm: Facebook as a social media website aims to foster audience engagement. The feed is curated to reflect emotion-inducing posts, rather than promotional, sales-driven content. Users will see posts from their families and friends first and businesses later. 2. Twitter Algorithm: When Twitter was launched in 2006, it ranked posts according to the timeline, so the date and time were the focus instead of the content. After several changes, today, the Twitter algorithm focuses on both relevance and posting time as ranking parameters. There are some marketing strategies for Twitter. 3. LinkedIn Algorithm: Recognized as a leading B2B marketing platform, LinkedIn is dedicated more to networking rather than building followers. It helps professionals find the right jobs, connect with others working at aspiring workplaces, and companies build brand reputations. Social media algorithms have now become an essential parameter for impacting business strategies and user behavior on social media. We have also written a blog to share our insights on marketing strategies for applications. We hope you would go through them.